Movie Theater Advertising in Mount Prospect, IL

A 4-week campaign at Randhurst 12 runs between $2,976 and $5,952, depending on screen count and placement format. Because there is only one theater in the city, a single-theater buy and a citywide buy are the same investment. CPM rates fall in the $70 to $85 range, consistent with Chicago's Tier 1 market pricing.

Common advertisers include restaurants, auto dealerships, healthcare providers, real estate firms, home services companies, and local retailers. The Randhurst 12 audience skews toward households earning over $100,000, making it a strong fit for brands targeting established suburban consumers in the northwest Chicago suburbs.

Ads run on screen as part of the pre-show program before the feature film begins. Every person in the auditorium sees the ad at full screen, in a dark room, with no option to skip. Some campaigns also include lobby placements such as posters, digital displays, or concession area signage for additional touchpoints.

Cinema audiences in Mount Prospect and nationally skew heavily toward cord-cutters and cord-nevers, at around 60%. That makes on-screen theater ads one of the few reliable ways to reach people who simply aren't available through cable buys. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. There are no second screens in a movie theater.

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema campaigns through this network. These restrictions apply in every city and theater, with no exceptions. If your business falls into one of these categories, cinema placement is not available through this channel.

Most campaigns run in 4-week increments. At Randhurst 12, that works out to an estimated 38,400 impressions per month across 12 screens. Campaigns can run longer for added frequency, and timing can be matched to product launches, seasonal promotions, or film release windows that draw your target audience.