1 theater · 8 screens
Cinema advertising on 8 screens in Mount Vernon, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mount Vernon, IL is part of the Paducah-Cape Girardeau-Harrisburg market, with a population of roughly 14,500 and a median household income just above $52,700. One theater serves this community: Mt Vernon 8, with 8 screens and an estimated 12,800 monthly moviegoer impressions. That is a focused local audience arriving with intent.
Cinema advertising here reaches residents with a median age of 39. Short commutes and a tight local economy mean people lean on nearby businesses, which matters when you're choosing where to spend an ad budget. National data confirms moviegoers skew younger than most TV audiences, are 62% multicultural, and include 50% co-viewing families. Attention scores run 6 to 16 times higher than social and digital placements. A 4-week campaign at Mt Vernon 8 runs $473 to $947, making it an accessible option for local and regional advertisers who want real presence without a broadcast budget.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $470 – $950 | Tier 4 market rates | up to 12,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Mt Vernon 8 costs between $473 and $947, depending on screen count and placement options. Because there is only one theater in the market, the single-theater and citywide budgets are identical. CPMs run $34 to $40, typical for a Tier 4 market of this size.
Mt Vernon 8 generates an estimated 12,800 moviegoer impressions per month across its 8 screens. These are in-seat, pre-show viewers, not passive scroll-by exposures. Nationally, cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Ads run on screen during the pre-show sequence, before the film starts. It's a full-screen, full-sound format. The audience is seated in a dark room with nothing to do but watch, and there's no skip option. Depending on your format and the campaign package you select, placements can include static slides or video spots.
Common advertisers include restaurants and QSR brands, auto dealers, healthcare providers, retailers, financial services firms, and local service businesses. The results tend to be strong across these categories. Nationally, QSR advertisers have seen 2 to 3 times return on spend, auto campaigns have driven 34% increases in foot traffic, and retail advertisers have recorded 53% incremental store visits.
Local TV and streaming audiences in smaller markets like Mount Vernon skew older, increasingly fragmented, and largely ad-avoidant. About 60% of moviegoers nationally are cord-cutters or cord-nevers, which makes cinema one of the few video environments where you can still reach them. Attention levels and recall rates consistently outperform both TV and CTV formats.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through cinema ad programs. These restrictions apply across the network regardless of local regulations. Most business categories are fully eligible to run, including healthcare, food service, retail, home services, and automotive.
Call for pricing tailored to your dates, film slate, and targeting.
