1 theater · 16 screens
Cinema advertising on 16 screens in Mountain View, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mountain View is in the middle of Silicon Valley, with a median household income of $179,917 and a population where nearly three-quarters hold a bachelor's degree or higher. That is a concentrated, high-value audience, and Century Cinema 16 is where a meaningful slice of them spend their leisure time.
The market delivers an estimated 51,200 monthly moviegoer impressions across 16 screens. As part of the San Francisco-Oak-San Jose Tier 1 market, ad inventory here carries CPMs between $70 and $85, a reflection of genuine demand for access to this demographic. A 4-week campaign runs $3,968 to $7,936 depending on screen count and placement mix.
Cinema advertising in Mountain View reaches an audience that skews younger than streaming or NFL viewers, with 60% having cut the cord or never subscribed to cable. Attention levels run 2 to 6 times higher than live sports and up to 16 times higher than social media placements. For brands targeting educated, high-income consumers in the Bay Area, this market is hard to match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Cinema 16 runs $3,968 to $7,936, depending on how many screens and ad formats you choose. CPMs in this Tier 1 market run $70 to $85, consistent with other high-income Bay Area cities. With only one theater in the market, a single-theater buy and a citywide buy are the same thing.
Technology brands, financial services, luxury auto dealers, local restaurants, healthcare providers, and real estate companies all advertise regularly in high-income Silicon Valley markets. Mountain View moviegoers have a median household income of $179,917 and 74% hold a degree, making them a strong fit for brands selling premium products and professional services.
Ads run on screen as part of the pre-show, typically in the 15 to 30 minutes before the feature film. Formats include full-motion video spots, static slides, and lobby placements, depending on availability. On-screen pre-show is the highest-attention placement available, with documented attention rates that exceed CTV, YouTube, and social media.
Cinema delivers 6 to 16 times the attention of social and digital placements and outperforms CTV and YouTube on measured engagement. In Mountain View, where 60% of moviegoers are cord-cutters or cord-nevers, the screen at Century Cinema 16 may be the only shared, large-format ad environment where you can consistently reach them.
A standard campaign runs 4 weeks, the minimum needed to build frequency across the roughly 51,200 monthly impressions this market generates. Auto brands have documented a 34% lift in foot traffic, and retail advertisers have seen 53% incremental store visits, typically measured over 4 to 8 week campaign windows.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply across all screens. Alluvit Media can confirm category eligibility before a campaign is built, so there are no surprises at the approval stage.
Call for pricing tailored to your dates, film slate, and targeting.
