1 theater · 12 screens
Cinema advertising on 12 screens in Muncie, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Muncie, Indiana gives advertisers direct access to a concentrated local audience. At a population of 64,739 with a median age of 29.5, it skews young, and the Muncie 12 is the city's only movie theater, generating an estimated 28,800 monthly moviegoer impressions across 12 screens.
A 4-week cinema campaign in Muncie runs between $1,540 and $3,081, putting it in the Tier 2 pricing range with CPMs of $47 to $60. The median household income is $43,395, which makes cinema a practical fit for value-conscious brands targeting everyday consumers. Ball State University pulls that demographic younger still, and that creates real opportunities for brands in food service, retail, entertainment, and education.
Cinema advertising in Muncie reaches audiences who have largely abandoned traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. In a single-theater market, your message runs without competitive clutter.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Muncie 12 runs between $1,540 and $3,081, depending on screen count and placement format. Muncie is a Tier 2 market, with CPMs ranging from $47 to $60. With only one theater in the city, a single campaign covers the entire Muncie cinema audience.
Local and regional advertisers across quick-service restaurants, healthcare, retail, auto dealerships, and colleges regularly use cinema in markets like Muncie. National data shows auto advertisers see 34% increases in foot traffic, and retailers average 53% more incremental visits after cinema campaigns. For local and regional brands, those are hard numbers worth paying attention to.
Ads run on screen during the pre-show segment before the feature film begins. It's a full-motion, full-sound environment with no second-screen competition. Lobby placements, including digital displays and static signage, can complement the on-screen buy and give brands additional touchpoints as moviegoers arrive and wait.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. In Muncie, 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few reliable ways to reach people who have largely opted out of traditional TV and streaming pre-roll.
A standard campaign runs 4 weeks, matching typical movie release cycles and giving your message enough repetition to build recall. With roughly 28,800 monthly impressions available at the Muncie 12, a 4-week flight delivers solid reach for a market of this size at a low entry cost.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of market or theater. Advertisers in those categories will need to look at alternative channels. All other major verticals, including retail, healthcare, food service, financial services, and education, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
