1 theater · 12 screens
Cinema advertising on 12 screens in Muncie, IN.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Muncie, Indiana gives advertisers direct access to a concentrated local audience. At a population of 64,739 with a median age of 29.5, it skews young, and the Muncie 12 is the city's only movie theater, generating an estimated 28,800 monthly moviegoer impressions across 12 screens.
The median household income is $43,395, which makes cinema a practical fit for value-conscious brands targeting everyday consumers. Ball State University pulls that demographic younger still, and that creates real opportunities for brands in food service, retail, entertainment, and education.
Cinema advertising in Muncie reaches audiences who have largely abandoned traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. In a single-theater market, your message runs without competitive clutter.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Muncie typically runs $2,300 to $2,800, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional advertisers across quick-service restaurants, healthcare, retail, auto dealerships, and colleges regularly use cinema in markets like Muncie. National data shows auto advertisers see 34% increases in foot traffic, and retailers average 53% more incremental visits after cinema campaigns. For local and regional brands, those are hard numbers worth paying attention to.
Ads run on screen during the pre-show segment before the feature film begins. It's a full-motion, full-sound environment with no second-screen competition. Lobby placements, including digital displays and static signage, can complement the on-screen buy and give brands additional touchpoints as moviegoers arrive and wait.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. In Muncie, 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few reliable ways to reach people who have largely opted out of traditional TV and streaming pre-roll.
A standard campaign runs 4 weeks, matching typical movie release cycles and giving your message enough repetition to build recall. With roughly 28,800 monthly impressions available at the Muncie 12, a 4-week flight delivers solid reach for a market of this size at a low entry cost.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of market or theater. Advertisers in those categories will need to look at alternative channels. All other major verticals, including retail, healthcare, food service, financial services, and education, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.