1 theater · 14 screens
Cinema advertising on 14 screens in Nampa, ID.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Nampa, Idaho has 106,289 residents, a median age of 34, and a median household income of $72,122. That profile makes it a solid mid-market opportunity for advertisers trying to reach working families and younger adults in the Boise metro area. The city's one theater, Nampa Cinema 14, runs 14 screens and generates an estimated 22,400 monthly moviegoer impressions.
Cinema advertising in Nampa falls into the Tier 4 market category, with CPMs running $34 to $40. That's well below what most digital and broadcast options charge for comparable attention. 60% of moviegoers are cord-cutters or cord-nevers, which means the cinema screen is one of the few places to reach this audience at any real scale. A 4-week campaign at Nampa Cinema 14 runs $828 to $1,657, a realistic budget for local businesses and regional brands targeting the Boise corridor.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Nampa Cinema 14 runs between $828 and $1,657 depending on screen count and placement format. That covers all 14 screens and reaches an estimated 22,400 monthly impressions. CPMs fall in the $34 to $40 range, which holds up well against local digital and broadcast options in the Boise market.
Common advertisers include restaurants and QSR brands, auto dealerships, healthcare providers, home services companies, fitness centers, and local retailers. National campaign data shows QSR advertisers see 2 to 3 times return on ad spend, while auto clients have recorded a 34% lift in foot traffic. Local businesses along the Boise corridor use Nampa cinema to reach audiences who are seated, attentive, and not scrolling past the ad.
Ad placements run on the main screen before the feature film, during the pre-show sequence. Some formats also include lobby screens and other in-venue placements. The on-screen placement is the core unit. It delivers the highest attention scores of any format tested: 2 to 6 times more effective than live sports advertising, and 6 to 16 times more effective than social or digital media.
Cinema reaches a younger, harder-to-reach demographic. The median moviegoer age is 30, which is younger than Netflix, Hulu, NFL, and most streaming audiences. In Nampa, where the median resident age is 34, that's a tight match. Cinema also outperforms CTV and YouTube on documented attention metrics, and 60% of moviegoers have cut traditional cable or never had it.
The standard campaign length is 4 weeks, which is the basis for all pricing in Nampa. Campaigns can run longer for sustained reach. With an estimated 22,400 monthly impressions at Nampa Cinema 14, a multi-month presence builds real frequency with local residents who visit the theater regularly.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of city or theater. Most local and regional businesses in retail, healthcare, food service, automotive, and financial services qualify without issue. Contact Alluvit Media to confirm eligibility before building a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
