1 theater · 12 screens
Cinema advertising on 12 screens in Napa, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Napa, CA is one of the most recognizable regions in the country, with a population of nearly 79,000 and a median household income of $102,231. The local audience skews toward established, educated adults: median age 41.2, with 36.7% holding a bachelor's degree or higher. That profile is exactly what premium advertisers want.
The city has one movie theater, Century Napa Valley and XD, with 12 screens and an estimated 38,400 moviegoer impressions per month. As part of the San Francisco-Oakland-San Jose market, Napa qualifies as a Tier 1 advertising market, with CPMs ranging from $70 to $85. A four-week campaign runs between $2,976 and $5,952. For brands targeting affluent Northern California consumers with high attention and documented purchase intent, cinema advertising in Napa delivers reach that digital and streaming platforms consistently struggle to match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A four-week cinema advertising campaign in Napa runs between $2,976 and $5,952, based on the city's Tier 1 market CPM of $70 to $85. Napa has one theater, so a single-theater buy and a citywide buy are the same thing: all 12 screens at Century Napa Valley and XD.
Local and regional businesses in auto, real estate, financial services, dining, retail, and hospitality are well-positioned to advertise here, given Napa's median household income of $102,231. National brands use cinema in Napa to reach the broader San Francisco-Oakland-San Jose market. The audience's income and education levels make it a natural fit for premium and lifestyle advertisers.
Ads run on screen before the feature film as part of the pre-show program. Every person in the auditorium sees your ad on a large-format screen with full sound. No skip buttons, no second-screen distractions, no ad blockers. Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Cinema reaches a younger audience than most TV or streaming options. The median moviegoer age nationally is 30, and 60% of moviegoers are cord-cutters or cord-nevers, so they're largely unavailable through traditional cable buys. Napa's median age is 41.2, which means cinema fills a real gap in the media mix by pulling in audiences that broadcast and streaming routinely miss.
A standard campaign runs four weeks, matching typical film cycles and giving your message enough frequency to build recall. Brands with ongoing awareness goals often run campaigns across multiple four-week flights. At 38,400 estimated monthly impressions in Napa, a consistent schedule adds up fast.
Yes. Cinema advertising networks do not accept ads for alcohol, tobacco, cannabis, firearms, or political candidates and ballot measures. These restrictions apply at Century Napa Valley and XD and across the broader network. If your business falls into one of these categories, cinema is not a viable channel regardless of budget or campaign goals.
Call for pricing tailored to your dates, film slate, and targeting.
