1 theater · 12 screens
Cinema advertising on 12 screens in Napa, CA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Napa, CA is one of the most recognizable regions in the country, with a population of nearly 79,000 and a median household income of $102,231. The local audience skews toward established, educated adults: median age 41.2, with 36.7% holding a bachelor's degree or higher. That profile is exactly what premium advertisers want.
The city has one movie theater, Century Napa Valley and XD, with 12 screens and an estimated 38,400 moviegoer impressions per month. For brands targeting affluent Northern California consumers with high attention and documented purchase intent, cinema advertising in Napa delivers reach that digital and streaming platforms consistently struggle to match.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Napa typically runs $3,300 to $3,800, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional businesses in auto, real estate, financial services, dining, retail, and hospitality are well-positioned to advertise here, given Napa's median household income of $102,231. National brands use cinema in Napa to reach the broader San Francisco-Oakland-San Jose market. The audience's income and education levels make it a natural fit for premium and lifestyle advertisers.
Ads run on screen before the feature film as part of the pre-show program. Every person in the auditorium sees your ad on a large-format screen with full sound. No skip buttons, no second-screen distractions, no ad blockers. Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Cinema reaches a younger audience than most TV or streaming options. The median moviegoer age nationally is 30, and 60% of moviegoers are cord-cutters or cord-nevers, so they're largely unavailable through traditional cable buys. Napa's median age is 41.2, which means cinema fills a real gap in the media mix by pulling in audiences that broadcast and streaming routinely miss.
A standard campaign runs four weeks, matching typical film cycles and giving your message enough frequency to build recall. Brands with ongoing awareness goals often run campaigns across multiple four-week flights. At 38,400 estimated monthly impressions in Napa, a consistent schedule adds up fast.
Yes. Cinema advertising networks do not accept ads for alcohol, tobacco, cannabis, firearms, or political candidates and ballot measures. These restrictions apply at Century Napa Valley and XD and across the broader network. If your business falls into one of these categories, cinema is not a viable channel regardless of budget or campaign goals.
Call for pricing tailored to your dates, film slate, and targeting.