1 theater · 14 screens
Cinema advertising on 14 screens in National City, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
National City, CA sits at the southern edge of the San Diego metro with a population of nearly 56,000 and a median age of 36.6. The community is working-age, multicultural, and household-oriented, which aligns closely with the national cinema audience profile of 62% multicultural viewers and 50% co-viewing families. One theater serves this market: Plaza Bonita 14, with 14 screens generating an estimated 33,600 monthly impressions.
That kind of concentrated reach in a single venue is straightforward to activate. A 4-week campaign in National City runs between $1,797 and $3,595 depending on placement format, putting cinema within reach for local businesses as well as regional and national brands targeting the San Diego corridor. With a mean commute of 26 minutes and a median household income of $64,248, this audience has purchasing power and routine. That makes it a reliable environment for brands that need consistent, high-attention exposure.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,600 | Tier 2 market rates | up to 33,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Plaza Bonita 14 runs from $1,797 to $3,595, depending on ad format and placement tier. CPMs range from $47 to $60, placing this in a Tier 2 market. Because Plaza Bonita 14 is the only theater serving National City, that price range covers everything from single-screen buys to full-theater saturation.
Common advertisers include quick-service and casual dining restaurants, auto dealerships, healthcare providers, financial services, retail chains, and local service businesses. The format has documented results across several of these categories: QSR brands report 2 to 3x return on ad spend, and auto advertisers see a 34% increase in dealership foot traffic.
Ad placements include on-screen pre-show content, lobby digital displays, and in some formats, direct audience engagement touchpoints. On-screen pre-show ads draw the highest attention of any format tested, rated 2 to 6 times more effective than live sports advertising and 6 to 16 times more effective than social and digital placements, according to independent research.
Cinema reaches an audience that's largely out of reach for traditional TV. About 60% of moviegoers are cord-cutters or cord-nevers, meaning they don't watch linear television. The median moviegoer age is 30, younger than the typical Netflix, Hulu, or NFL viewer. For advertisers targeting younger and multicultural households, cinema fills a measurable gap.
Campaigns run in 4-week blocks, matching the standard theatrical rotation cycle. Most advertisers book one to three blocks depending on budget and goals. A single 4-week flight at Plaza Bonita 14 delivers an estimated 33,600 impressions, enough for most local brands to build measurable awareness and drive response.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements. These restrictions are set at the network level and apply regardless of local regulations. Advertisers in those categories will need to use other channels. All other major consumer and B2B categories are generally eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
