1 theater · 18 screens
Cinema advertising on 18 screens in New Brunswick, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Brunswick, NJ is a compact college city with a median age of just 24.5 years, one of the younger markets in the New York metro region. Rutgers University shapes the local population: students, young professionals, and families concentrated in a small geography. There is one theater here, New Brunswick 18, with 18 screens and an estimated 57,600 monthly moviegoer impressions.
Cinema advertising in New Brunswick reaches a heavy concentration of cord-cutters and multicultural consumers, two groups that broadcast channels struggle to reach consistently. A 4-week campaign runs between $4,464 and $8,928, within the Tier 1 New York market CPM range of $70 to $85. For local businesses and regional brands targeting 18-to-35 consumers, cinema delivers verified attention that outperforms social, digital, and streaming placements by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,460 – $8,930 | Tier 1 market rates | up to 57,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at New Brunswick 18 runs between $4,464 and $8,928, depending on screen count and placement format. New Brunswick falls within the Tier 1 New York market, which carries a CPM of $70 to $85. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Any brand targeting 18-to-35 consumers will find strong alignment here. The city's median age is 24.5, and Rutgers University drives consistent foot traffic year-round. QSR brands, local restaurants, financial services, entertainment venues, and healthcare providers all perform well in this market. Nationally, cinema campaigns have produced 2-3x ROAS for QSR brands and a 53% lift in incremental retail visits.
Ads run on-screen before the feature film, during the pre-show, when the audience is fully seated with nowhere else to look. Placements can also extend to lobby screens and other in-venue digital displays. The on-screen environment delivers attention ratings 6 to 16 times higher than social and digital formats, and 2 to 6 times higher than live sports broadcasts.
Cinema reaches 60% cord-cutters and cord-nevers. A large share of this audience simply does not see linear TV or ad-supported streaming, so in a market dominated by younger renters and students, that gap is real. Cinema also delivers undivided attention: viewers cannot scroll past, skip, or mute the ad. That translates directly into documented brand recall and foot traffic lift.
A 4-week flight is the standard minimum and produces measurable results on its own. Many advertisers extend to 8 or 12 weeks to build frequency among repeat moviegoers. In a city with 57,600 monthly impressions concentrated in one theater, showing up consistently week after week reinforces brand recognition with the same high-intent audience coming back for different film releases.
Yes. Cinema advertising does not accept creative for alcohol, tobacco, cannabis, firearms, or political campaigns. These restrictions apply across the network regardless of city. Most consumer, retail, healthcare, automotive, and service-based advertisers face no restrictions and can move into market with standard creative assets.
Call for pricing tailored to your dates, film slate, and targeting.
