1 theater · 20 screens
Cinema advertising on 20 screens in New Orleans, LA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Orleans has a population of over 376,000, a median household income of $55,339, and a median age of 38.4. More than 42% of residents hold a bachelor's degree or higher. Cinema advertising in this market runs at Elmwood Palace 20, the city's primary moviegoing destination, with an estimated 40,000 monthly impressions across 20 screens.
New Orleans is a Tier 3 market, with CPM rates between $37 and $45. A 4-week campaign starts at $1,640 and scales to $3,280 depending on screen count and placement. Cinema audiences here skew younger than most streaming platforms, with 60% identifying as cord-cutters or cord-nevers. For local and regional advertisers, that means a captive, distraction-free audience in one of the South's most culturally distinct cities. It's the kind of attention digital and broadcast rarely deliver.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,640 – $3,280 | Tier 3 market rates | up to 40,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Elmwood Palace 20 runs between $1,640 and $3,280, depending on screens and ad placement. New Orleans is a Tier 3 market with CPMs of $37 to $45. With one primary theater in the city, a single-theater buy and a citywide buy amount to the same investment.
Common advertisers include local restaurants and QSR chains, auto dealerships, healthcare providers, universities, real estate companies, and retail brands. National studies show cinema advertising drives a 2 to 3x return for QSR brands, a 34% increase in auto dealership foot traffic, and a 53% lift in incremental retail visits. For businesses that depend on local customer action, those numbers make a strong case.
Ad placements include on-screen pre-show spots running before the film begins, lobby digital displays, and other in-venue formats. The on-screen pre-show is the highest-attention placement: cinema earns 2 to 6 times the attention score of live sports and 6 to 16 times that of social and digital platforms. Your ad plays to a seated audience in a dark room. No scrolling. No skipping.
Cinema reaches an audience that broadcast and streaming increasingly cannot. About 60% of moviegoers are cord-cutters or cord-nevers, meaning they are largely absent from traditional TV buys. Cinema also delivers measurably higher attention than CTV and YouTube. In a market like New Orleans, where competition is strong across food, hospitality, and retail, that focused attention is a real advantage.
Most advertisers start with a 4-week campaign to build frequency with the Elmwood Palace 20 audience. From there, campaigns can run across multiple months or sync with specific film release windows that match your target customer. With roughly 40,000 monthly moviegoing impressions across 20 screens in New Orleans, sustained campaigns build real brand recognition over time.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placement, regardless of market. If your business falls into one of these categories, cinema is not an available channel. All other standard categories are eligible to advertise at Elmwood Palace 20, including food and beverage, healthcare, financial services, education, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
