1 theater · 19 screens
Cinema advertising on 19 screens in New Rochelle, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Rochelle is in Westchester County, with a population of 81,591 and a median household income of $103,813, well above national averages. Nearly half of residents hold a bachelor's degree or higher, and the median age of 41.9 points to an established, purchase-ready consumer base. That profile matches the audiences brands actively compete to reach.
The city has one major cinema complex, New Roc Stadium 18 plus IMAX, with 19 screens and an estimated 60,800 monthly moviegoer impressions. As part of the broader New York market, New Rochelle falls into Tier 1 pricing, which reflects the market's competitive value and the quality of attention cinema delivers. Moviegoers here aren't passively scrolling. They're seated, focused, and receptive in a way that digital and streaming placements rarely match. For advertisers targeting Westchester consumers, this venue offers direct access with measurable reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,710 – $9,420 | Tier 1 market rates | up to 60,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at New Roc Stadium 18 plus IMAX runs between $4,712 and $9,424, depending on ad length, placement type, and targeting options. New Rochelle is priced within the Tier 1 New York market at a CPM of $70 to $85, a rate that reflects the high-income, educated Westchester audience this venue consistently delivers.
Local and regional advertisers across auto dealerships, healthcare systems, financial services, restaurants, and home improvement regularly use cinema in markets like this. New Rochelle's median household income of $103,813 makes it a strong fit for brands selling considered purchases, where an affluent, attentive audience is exactly who you want to reach.
Ads run on screen as part of the pre-show sequence before the feature film begins. Placements include 15, 30, or 60-second spots in a premium on-screen rotation. Some campaigns also incorporate lobby elements such as posters, digital displays, or experiential activations, depending on the theater and campaign scope.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. About 60 percent of moviegoers are cord-cutters or cord-nevers, which means a large share of New Rochelle audiences can't be reached through traditional cable at all. Cinema fills that gap with a documented, captive audience.
Most advertisers start with a 4-week campaign. That's the standard booking unit, and it's long enough to build frequency across the theater's roughly 60,800 monthly impressions. Campaigns can extend to 8 or 12 weeks for sustained awareness. Shorter runs tied to product launches or seasonal events are also an option.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. Some restrictions also apply to competitive categories or content inappropriate for general audiences. Alluvit Media reviews all creative before submission to confirm it meets theater network standards, so there are no surprises at launch.
Call for pricing tailored to your dates, film slate, and targeting.
