1 theater · 19 screens

Movie Theater Advertising in New Rochelle, NY

Cinema advertising on 19 screens in New Rochelle, NY.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

19

Screens

22,600

4-Week Impressions (est.)

82K

City Population

New Rochelle is in Westchester County, with a population of 81,591 and a median household income of $103,813, well above national averages. Nearly half of residents hold a bachelor's degree or higher, and the median age of 41.9 points to an established, purchase-ready consumer base. That profile matches the audiences brands actively compete to reach.

The city has one major cinema complex, New Roc Stadium 18 plus IMAX, with 19 screens and an estimated 60,800 monthly moviegoer impressions. As part of the broader New York market, New Rochelle falls into Tier 1 pricing, which reflects the market's competitive value and the quality of attention cinema delivers. Moviegoers here aren't passively scrolling. They're seated, focused, and receptive in a way that digital and streaming placements rarely match. For advertisers targeting Westchester consumers, this venue offers direct access with measurable reach.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising in New Rochelle cost?

A 4-week campaign in New Rochelle typically runs $2,450 to $2,950, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What kinds of businesses advertise at New Rochelle's movie theater?

Local and regional advertisers across auto dealerships, healthcare systems, financial services, restaurants, and home improvement regularly use cinema in markets like this. New Rochelle's median household income of $103,813 makes it a strong fit for brands selling considered purchases, where an affluent, attentive audience is exactly who you want to reach.

Where exactly does the ad appear during a cinema campaign?

Ads run on screen as part of the pre-show sequence before the feature film begins. Placements include 15, 30, or 60-second spots in a premium on-screen rotation. Some campaigns also incorporate lobby elements such as posters, digital displays, or experiential activations, depending on the theater and campaign scope.

How does cinema advertising compare to TV or streaming in this market?

Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. About 60 percent of moviegoers are cord-cutters or cord-nevers, which means a large share of New Rochelle audiences can't be reached through traditional cable at all. Cinema fills that gap with a documented, captive audience.

How long does a campaign need to run to be effective in New Rochelle?

Most advertisers start with a 4-week campaign. That's the standard booking unit, and it's long enough to build frequency across the theater's roughly 60,800 monthly impressions. Campaigns can extend to 8 or 12 weeks for sustained awareness. Shorter runs tied to product launches or seasonal events are also an option.

Are there any industries or ad categories that cannot advertise at this theater?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. Some restrictions also apply to competitive categories or content inappropriate for general audiences. Alluvit Media reviews all creative before submission to confirm it meets theater network standards, so there are no surprises at launch.

Ready to advertise in New Rochelle?

Call for pricing tailored to your dates, film slate, and targeting.