13 theaters · 157 screens
Cinema advertising on 157 screens in New York, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New York City is one of the highest-volume cinema advertising markets in the country. With 13 theaters and 157 screens across the five boroughs, your ad reaches an estimated 502,400 moviegoers every month. That kind of scale is hard to match in any single-channel buy.
The numbers make a straightforward case. Median household income is $79,713, 41% of residents hold a bachelor's degree or higher, and the median age is 38. These are active consumers with real spending power. The average commute of 40.6 minutes also means New Yorkers are accustomed to focused, captive environments — exactly what cinema delivers.
Cinema audiences here skew younger than most TV or streaming demographics, with 60% identifying as cord-cutters or cord-nevers. Reaching them through traditional broadcast is increasingly inefficient. A theater campaign in New York puts your brand in front of a diverse, multicultural audience at attention levels that significantly outperform social and digital placements.
Wait, I need to remove the em dash. Let me redo:New York City is one of the highest-volume cinema advertising markets in the country. With 13 theaters and 157 screens across the five boroughs, your ad reaches an estimated 502,400 moviegoers every month. That kind of scale is hard to match in any single-channel buy.
The numbers make a straightforward case. Median household income is $79,713, 41% of residents hold a bachelor's degree or higher, and the median age is 38. These are active consumers with real spending power. The average commute of 40.6 minutes means New Yorkers are accustomed to focused, captive environments, which is exactly what cinema delivers.
Cinema audiences here skew younger than most TV or streaming demographics, with 60% identifying as cord-cutters or cord-nevers. Reaching them through traditional broadcast is increasingly inefficient. A theater campaign in New York puts your brand in front of a diverse, multicultural audience at attention levels that significantly outperform social and digital placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,490 – $12,400 | Tier 1 market rates | up to 38,646 imps/theater |
| Citywide (all 13 theaters) | $38,940 – $77,870 | Tier 1 market rates | ~502,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
New York is a Tier 1 market with CPMs between $70 and $85. A single-theater 4-week campaign runs $1,488 to $12,400, depending on screen count and placement. A citywide buy across all 13 theaters and 157 screens runs $38,936 to $77,872 for a 4-week flight. Budget scales with reach.
Top placements include Empire 25, Regal Union Square ScreenX and 4DX, and Kips Bay 15. All three are high-traffic Manhattan locations with strong weekly admissions. Campaigns can run at a single location or spread across all available theaters in the market for broader reach.
The national cinema audience skews toward adults under 35, with a median moviegoer age of 30. It is 62% multicultural, and half are co-viewing families. In New York, that translates to a dense, high-income urban population, many of whom have dropped traditional cable and are hard to reach through broadcast or streaming buys.
Cinema delivers attention ratings 6 to 16 times higher than social and digital placements, and outperforms both CTV and YouTube. In a market where digital ad clutter is extreme and TV costs rank among the highest in the country, cinema offers a focused environment with documented results: a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
Common categories include quick-service restaurants, automotive dealers, retail chains, financial services, healthcare systems, real estate, entertainment, and local businesses targeting specific neighborhoods. QSR advertisers in cinema campaigns have seen 2 to 3 times return on ad spend. If your brand needs to reach a younger, higher-income audience that can't skip the ad or scroll past it, cinema is a strong fit.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply across all theaters in the New York market, regardless of campaign size. If your category isn't on that list, you're eligible to run. Contact Alluvit Media to confirm your specific creative and category before booking.
Call for pricing tailored to your dates, film slate, and targeting.
