1 theater · 12 screens
Cinema advertising on 12 screens in Newark, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Newark, CA is part of the San Francisco-Oakland-San Jose market, one of the highest-value media markets in the country. With a median household income of $164,909 and nearly half of residents holding a bachelor's degree or higher, the audience here carries real purchasing power. The city's one theater, NewPark 12, generates an estimated 38,400 monthly moviegoer impressions across 12 screens.
Cinema advertising in Newark runs at Tier 1 CPM rates of $70 to $85, in line with the market's competitive standing. A 4-week campaign starts at $2,976 and scales to $5,952 depending on format and screen count. The median moviegoer age nationally is 30, and 60% are cord-cutters. That makes this audience hard to reach through traditional broadcast. For brands targeting Newark's educated, high-income households, NewPark 12 is a focused, measurable placement with documented lift outcomes across retail, auto, and QSR categories.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at NewPark 12 runs between $2,976 and $5,952, depending on ad format and screen selection. Newark is a Tier 1 market with CPM rates of $70 to $85. With one theater and 12 screens in the city, a single buy covers your entire local cinema footprint.
Common advertisers include local and regional QSR brands, auto dealerships, healthcare providers, financial services, and retailers. National studies show auto advertisers see a 34% lift in foot traffic and retailers see 53% more incremental visits after cinema campaigns. Newark's high median income makes it a strong fit for premium product categories.
Ads run on screen before the feature film begins, during what is called the pre-show. The audience is seated and focused, with no remote control and no way to skip. Cinema advertising delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms.
Sixty percent of moviegoers nationally are cord-cutters or cord-nevers, so broadcast and cable miss them entirely. CTV and YouTube reach some of this group, but cinema outperforms both on verified attention metrics. In a market like San Francisco-Oakland-San Jose, where media costs run high across every channel, cinema delivers a competitive CPM with measurably higher engagement.
Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply regardless of market or theater location. If your business falls outside those categories, most formats and messaging approaches are eligible. A campaign consultant can review your creative and category before booking.
Four weeks is the standard minimum, and it fits how film schedules and audience cycles actually work. Newark's NewPark 12 draws an estimated 38,400 monthly impressions, so a single 4-week flight puts your brand in front of a local audience with a median household income above $164,000. Run longer and you build frequency, which compounds awareness over time.
Call for pricing tailored to your dates, film slate, and targeting.
