1 theater · 17 screens
Cinema advertising on 17 screens in Newark, DE.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Newark, DE has an unusually young, educated consumer base built around the University of Delaware. The median age is 22, and 57.5% of residents hold a bachelor's degree or higher. That profile sets it apart from most small-city markets. The single theater here, Peoples Plaza Cinema, delivers an estimated 54,400 monthly moviegoer impressions across 17 screens, making it a focused, efficient buy for advertisers who want a high-attention audience.
Campaigns in Newark are priced within the Philadelphia Tier 1 market range. A 4-week run starts at $4,216 and scales to $8,432 depending on format and screen placement. The median household income of $71,373 points to real purchasing power despite the younger demographic skew. For brands trying to reach cord-cutters, students, and young professionals, this market offers consistent, measurable exposure without the noise of digital or streaming formats.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,220 – $8,430 | Tier 1 market rates | up to 54,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Peoples Plaza Cinema runs between $4,216 and $8,432, depending on ad format and placement. Newark falls within the Philadelphia Tier 1 market, where CPMs range from $70 to $85. That pricing reflects a verified, attentive audience, not estimated digital impressions that may never be seen.
Local and regional advertisers across categories like restaurants, healthcare, financial services, real estate, and retail are common. The University of Delaware's presence makes Newark particularly useful for brands targeting 18 to 30-year-olds. Auto dealers, gyms, and entertainment venues also run here regularly, given the documented foot traffic lift cinema advertising produces.
Options typically include on-screen spots in the pre-show rotation, which run before trailers and the feature film, plus lobby placements like digital displays and print. On-screen ads run at full audio and full resolution, with attention rates 2 to 6 times higher than live sports and up to 16 times higher than social media formats.
Cinema reaches 60% cord-cutters and cord-nevers nationally. That means a large portion of this audience has no exposure to traditional TV or streaming ads. In a darkened theater, there are no second screens, no skip buttons, no distractions. Research shows cinema outperforms CTV and YouTube on attention metrics and drives measurable results: a 53% lift in incremental retail visits and a 34% increase in auto dealer foot traffic.
A 4-week minimum is standard, and it reflects how campaigns are priced in this market. That window gives your ad enough exposure across multiple showtimes and audience segments. Brands with time-sensitive promotions, seasonal offers, or event-based messaging can run shorter flights, though a consistent monthly presence tends to build stronger recall in a market this size.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement in Newark or any theater in this network. These restrictions apply regardless of campaign budget or advertiser size. If your category falls outside these restrictions, the approval process is generally straightforward.
Call for pricing tailored to your dates, film slate, and targeting.
