1 theater · 6 screens
Cinema advertising on 6 screens in Newport Beach, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Newport Beach is one of Southern California's most affluent communities, with a median household income of $158,461 and a population where nearly 70% hold a bachelor's degree or higher. Reaching this audience through traditional media is expensive and often imprecise. Cinema advertising at Big Newport 6 puts your brand in front of roughly 10,423 local moviegoers per month in a distraction-free environment where attention metrics run 6 to 16 times higher than social and digital placements.
With a median age of 46, Newport Beach moviegoers skew toward established professionals and high-net-worth households. That makes this market well-suited for financial services, luxury retail, home improvement, and automotive advertisers. A 4-week campaign at the city's single theater starts at $864, a precise, cost-controlled entry point into a Tier 1 Los Angeles DMA. No wasted reach, no algorithm guesswork.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $860 – $1,730 | Tier 1 market rates | up to 10,423 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Big Newport 6 runs between $864 and $1,728, depending on screen count and placement format. Newport Beach falls in the Tier 1 pricing band of the Los Angeles DMA, with CPMs ranging from $70 to $85. That rate reflects audience quality, not just volume.
The city's median household income of $158,461 makes it a strong market for luxury automotive, wealth management, real estate, cosmetic medical practices, high-end restaurants, and specialty retail. Home services and legal firms also perform well here. Cinema advertising nationally has driven a 34% foot traffic lift for auto brands and 53% incremental retail visits.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this network. Adult entertainment is also excluded. These restrictions apply across the national theater network. If your category falls outside these, the approval process is straightforward.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, putting them out of reach for traditional TV. Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital ads. When premium audiences tune out standard media, cinema is where you find them.
Ads run on screen before the feature film, during the pre-show segment. Depending on the package, placements can include the on-screen slideshow loop, the digital pre-show program, or a full motion spot in the final minutes before the film begins. The environment is full-sound, full-screen, and unskippable.
The standard campaign unit is 4 weeks, delivering an estimated 10,423 impressions across Newport Beach's moviegoing audience. Some advertisers run back-to-back 4-week flights tied to seasonal promotions or product launches. Longer campaigns build frequency, which matters in a smaller, single-theater market like this one.
Call for pricing tailored to your dates, film slate, and targeting.
