1 theater · 12 screens
Cinema advertising on 12 screens in Nitro, WV.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Nitro, WV is part of the Charleston-Huntington market, with a population of just under 7,000 and a median household income of $52,247. The city has one movie theater, Nitro Stadium 12, with 12 screens and an estimated 24,000 monthly moviegoer impressions. For advertisers, that means a concentrated, captive audience with no remote controls and no scroll buttons.
The median commuter age is 42.1, with an average commute of 24 minutes, so Nitro audiences skew toward working adults who respond to local and regional brands. Nationally, 60% of cinema viewers are cord-cutters, making them difficult to reach through traditional TV buys. Nitro Stadium 12 gives you direct access to that audience.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Nitro typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional businesses are the core advertisers in markets like Nitro: healthcare providers, auto dealerships, restaurants, home services, financial institutions, and retail. The results are well-documented. Auto brands using cinema advertising have recorded a 34% lift in foot traffic, and retail advertisers have seen 53% more incremental store visits compared to control groups.
Ads run on screen as part of the pre-show sequence before the feature film begins. The format is full-screen, full-audio, with no skip option. Depending on the package, placements can also include lobby screens and other in-venue touchpoints throughout Nitro Stadium 12.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. About 60% of moviegoers nationally are cord-cutters or cord-nevers, so many Nitro audiences simply can't be reached through cable TV. Cinema fills that gap with a verified, in-person impression.
Campaigns run in 4-week increments. One cycle at Nitro Stadium 12 puts your ad on all 12 screens for the full month. Extending beyond 4 weeks builds frequency, which matters in smaller markets where the same audience comes back regularly.
Yes. Cinema advertising networks do not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of market size. Alluvit Media can confirm category eligibility before any campaign is built, so there are no surprises during the approval process.
Call for pricing tailored to your dates, film slate, and targeting.