1 theater · 12 screens
Cinema advertising on 12 screens in Nitro, WV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Nitro, WV is part of the Charleston-Huntington market, with a population of just under 7,000 and a median household income of $52,247. The city has one movie theater, Nitro Stadium 12, with 12 screens and an estimated 24,000 monthly moviegoer impressions. For advertisers, that means a concentrated, captive audience with no remote controls and no scroll buttons.
Cinema advertising in this market is priced at Tier 3, with CPMs ranging from $37 to $45. A 4-week campaign runs between $984 and $1,968 depending on screen count and placement. The median commuter age is 42.1, with an average commute of 24 minutes, so Nitro audiences skew toward working adults who respond to local and regional brands. Nationally, 60% of cinema viewers are cord-cutters, making them difficult to reach through traditional TV buys. Nitro Stadium 12 gives you direct access to that audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Nitro Stadium 12 costs between $984 and $1,968, depending on the number of screens and ad format. The CPM for this Tier 3 market runs $37 to $45, covering an estimated 24,000 monthly impressions from a locally concentrated audience.
Local and regional businesses are the core advertisers in markets like Nitro: healthcare providers, auto dealerships, restaurants, home services, financial institutions, and retail. The results are well-documented. Auto brands using cinema advertising have recorded a 34% lift in foot traffic, and retail advertisers have seen 53% more incremental store visits compared to control groups.
Ads run on screen as part of the pre-show sequence before the feature film begins. The format is full-screen, full-audio, with no skip option. Depending on the package, placements can also include lobby screens and other in-venue touchpoints throughout Nitro Stadium 12.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. About 60% of moviegoers nationally are cord-cutters or cord-nevers, so many Nitro audiences simply can't be reached through cable TV. Cinema fills that gap with a verified, in-person impression.
Campaigns run in 4-week increments. One cycle at Nitro Stadium 12 puts your ad on all 12 screens for the full month. Extending beyond 4 weeks builds frequency, which matters in smaller markets where the same audience comes back regularly.
Yes. Cinema advertising networks do not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of market size. Alluvit Media can confirm category eligibility before any campaign is built, so there are no surprises during the approval process.
Call for pricing tailored to your dates, film slate, and targeting.
