1 theater · 14 screens
Cinema advertising on 14 screens in Normal, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Normal, IL is part of the Peoria-Bloomington media market, with a population of roughly 52,900 and a median age of 25.2 years. That young skew comes from the city's large student population, and it translates directly into a cinema audience that advertisers in retail, food service, financial services, and entertainment consistently want to reach.
The city has one theater, Normal Stadium 14, with 14 screens generating an estimated 22,400 monthly moviegoer impressions. A 4-week cinema advertising campaign runs between $828 and $1,657 depending on screen count and format, placing Normal in a Tier 4 market with CPMs of $34 to $40. For brands looking for a focused, high-attention environment in a college-anchored community, Normal offers a measurable audience at a transparent price.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Normal Stadium 14 runs between $828 and $1,657. Because Normal has one theater, single-theater and citywide pricing are the same. CPMs fall in the $34 to $40 range, which is typical for a Tier 4 market like Peoria-Bloomington. Budget scales with screen count and ad format.
Normal Stadium 14 delivers an estimated 22,400 moviegoer impressions per month across its 14 screens. These are in-theater, captive impressions measured before the feature film. Cinema advertising attention benchmarks run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Normal's median age is 25.2, close to cinema's national median moviegoer age of 30. Nationally, cinema audiences skew younger than Netflix, Hulu, or NFL viewers. About 60% are cord-cutters or cord-nevers, 62% identify as multicultural, and roughly half attend as part of a family or group.
Ad placements run on screen before the feature presentation, reaching audiences who are already seated. Formats include full-motion video spots, static slides, and lobby digital displays, depending on the theater's inventory. On-screen pre-show ads at Normal Stadium 14 run in the scheduled pre-show block before trailers and the film begin.
Cinema delivers a verified, single-location audience in a dark room without second screens. Local TV and streaming deal with fragmented viewing and ad-skipping. Documented lift data across campaigns shows QSR brands see 2 to 3 times return on ad spend, auto dealers see 34% increases in foot traffic, and retail advertisers record 53% more incremental visits attributable to cinema.
Yes. Cinema advertising through the national network does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and causes. These restrictions apply across all theater locations, regardless of market tier. Most retail, restaurant, healthcare, financial services, and entertainment advertisers qualify without issue.
Call for pricing tailored to your dates, film slate, and targeting.
