1 theater · 16 screens
Cinema advertising on 16 screens in North Fort Myers, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
North Fort Myers, FL is part of the Ft. Myers-Naples media market, with a population of 44,189 and a median age of 63.7, one of the older demographics in Southwest Florida. That matters for advertisers: cinema audiences here skew meaningfully younger than the local base, giving brands a targeted way to reach a different consumer segment without leaving the market.
Merchants Crossing 16 is the only movie theater in the city. It runs 16 screens and generates an estimated 32,000 monthly moviegoer impressions. A 4-week campaign runs $1,312 to $2,624, placing it in Tier 3 pricing at a CPM of $37 to $45. For local and regional advertisers, that's a cost-efficient buy with measurable reach. A median household income of $55,696 and a 26-minute average commute point to a working, spending audience, the kind that cinema advertising consistently converts across QSR, retail, and auto categories.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $2,620 | Tier 3 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Merchants Crossing 16 runs between $1,312 and $2,624, depending on placement and screen count. That works out to a CPM of $37 to $45 against roughly 32,000 monthly impressions. North Fort Myers has one theater, so the single-theater and citywide campaign costs are the same.
Common advertisers include local restaurants, auto dealerships, healthcare providers, home services, real estate agencies, and regional retailers. National brands targeting the Ft. Myers-Naples market run here too. Cinema works well for any brand that benefits from high-attention, distraction-free exposure to a captive local audience.
Ad placements include on-screen spots before the feature film, lobby displays, and digital signage throughout the venue. Pre-show on-screen inventory captures the most attention. Research shows cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements.
About 60% of moviegoers nationally are cord-cutters or cord-nevers. Traditional TV and most streaming pre-rolls can't reach them. Cinema does. It also outperforms CTV and YouTube on attention metrics, with documented campaign outcomes including a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema ad inventory. These restrictions apply regardless of local laws or campaign budget. If your business falls into one of those categories, cinema is not an available channel. All other major categories are eligible to run.
A standard campaign runs 4 weeks, the baseline buy. That window aligns with typical film cycles and gives your creative enough exposure across the 32,000 monthly impressions at Merchants Crossing 16. Advertisers in auto, healthcare, and retail often run longer flights of 8 to 12 weeks when they want a sustained local presence.
Call for pricing tailored to your dates, film slate, and targeting.