1 theater · 14 screens
Cinema advertising on 14 screens in North Haven, CT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
North Haven, CT runs through one of Connecticut's stronger suburban corridors. The median household income is $126,807, nearly half of residents hold a bachelor's degree or higher, and the median age of 46.1 points to an established consumer base with real purchasing power. For advertisers, that combination matters.
Cinemark North Haven is the city's only movie theater, with 14 screens and an estimated 28,000 monthly moviegoer impressions. A 4-week campaign runs between $1,148 and $2,296, placing it in the Tier 3 pricing range of $37 to $45 CPM within the Hartford and New Haven market. That's a cost-efficient way to reach North Haven's professional households. Cinema audiences also skew younger than most streaming platforms, with 60% classified as cord-cutters or cord-nevers. For advertisers trying to reach people who have largely abandoned traditional TV, theaters are one of the few channels that still work.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark North Haven runs between $1,148 and $2,296, depending on the number of screens and placement type. The CPM falls between $37 and $45, competitive for a market where median household income exceeds $126,000. North Haven has one theater, so single-theater and citywide campaign costs are the same.
Local and regional advertisers across a wide range of categories use cinema. Common ones include healthcare, financial services, auto dealers, restaurants, home improvement, retail, and professional services. North Haven's audience skews toward higher income and education levels, making it a good fit for premium service brands and advertisers selling considered purchases.
Ads run on screen during the pre-show segment before the feature film. Placements can also include lobby screens and other in-theater touchpoints, depending on availability. The on-screen pre-show format runs in a darkened room with no scroll, no skip button, and no competing notifications.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional local TV buys miss most of them. Cinema fills that gap: audiences are captive, attention is documented, and the results are measurable, including a 53% lift in incremental retail visits.
Most campaigns run in 4-week cycles, matching the typical film rotation at Cinemark North Haven. Four weeks across 14 screens puts your message in front of a substantial share of local moviegoers. Advertisers focused on longer-term results often book consecutive 4-week periods to build frequency and reinforce brand recall.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply regardless of local laws or licensing. Advertisers in those categories should look at alternative channels. All other major industry categories, including healthcare, finance, food and beverage, retail, and automotive, are generally eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
