1 theater · 10 screens
Cinema advertising on 10 screens in Northridge, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Northridge is part of the Los Angeles market, drawing from a population of nearly 3.9 million with a median household income of $80,366. The local moviegoing audience has a median age of 36.9, strong purchasing power, and a high share of college-educated residents: 37.8% hold a bachelor's degree or higher.
Alluvit Media places cinema advertising at Northridge 10, the single theater serving this market. It offers 10 screens and an estimated 24,403 monthly moviegoer impressions. A 4-week campaign runs between $1,729 and $3,459, making it a focused, cost-efficient way into the Los Angeles metro. The audience is worth reaching: 60% identify as cord-cutters or cord-nevers, and attention ratings run 6 to 16 times higher than social and digital placements. Inside a theater, your ad plays without competition for attention. There's no scrolling past it, no second screen, no skip button.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,730 – $3,460 | Tier 1 market rates | up to 24,403 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Northridge 10 runs between $1,729 and $3,459, depending on screen count and placement. CPM rates in this Tier 1 market fall between $70 and $85. For a single-theater buy in the Los Angeles metro, that spend puts your ad in front of roughly 24,403 monthly impressions.
Common advertisers include quick-service restaurants, automotive dealers, local retailers, healthcare providers, financial services, and entertainment brands. Cinema advertising has a strong track record across these categories: QSR campaigns have shown 2 to 3 times return on ad spend, auto advertisers see up to 34% increases in foot traffic, and retail brands report 53% gains in incremental store visits.
Ads run on the big screen before the feature film, as part of a pre-show program. That means full-screen, full-audio delivery to a seated audience with no scrolling, no skip button, and no competing notifications. Attention studies rate cinema 2 to 6 times higher than live sports, and 6 to 16 times higher than social or digital placements.
Roughly 60% of moviegoers in this audience are cord-cutters or cord-nevers, so traditional TV misses them entirely. Streaming reaches them, but with lower attention and a skip button one tap away. Cinema is non-skippable, with no second screen pulling focus, which is why attention ratings consistently beat CTV and YouTube in third-party measurement studies.
The standard buy is a 4-week campaign, matching the typical film rotation cycle at Northridge 10. Each week, new films bring new audiences, so your creative gets consistent exposure across different groups of moviegoers. Longer flights are available and worth considering for brands that want sustained local awareness in the Los Angeles market.
Yes. Cinema advertising through our network does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the entire theater network and are not specific to Northridge. Most local and regional businesses, including restaurants, healthcare, auto, and retail, are eligible without issue.
Call for pricing tailored to your dates, film slate, and targeting.
