2 theaters · 27 screens
Cinema advertising on 27 screens in Oceanside, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Oceanside, CA gives advertisers direct access to one of San Diego County's larger coastal communities, with a population of 172,542 and a median household income of $93,724. Two movie theaters, Oceanside 16 and Mission Marketplace 11, operate 27 screens across the city and generate an estimated 64,800 monthly moviegoer impressions.
The audience skews toward adults under 35, with 62% identifying as multicultural and 60% having cut or never subscribed to traditional cable. That profile fits brands targeting younger, mobile-first consumers who are increasingly hard to reach through broadcast or streaming channels. At a median age of 38.1 and with 34.3% of residents holding a bachelor's degree or higher, Oceanside also supports mid-to-upper-funnel campaigns across retail, automotive, finance, and dining. Cinema advertising here delivers measured attention rates 6 to 16 times higher than social and digital placements, a meaningful edge in a competitive San Diego market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,410 – $4,110 | Tier 2 market rates | up to 32,400 imps/theater |
| Citywide (all 2 theaters) | $3,470 – $6,930 | Tier 2 market rates | ~64,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single theater runs between $1,412 and $4,108, depending on screen count and placement type. A citywide campaign covering both Oceanside 16 and Mission Marketplace 11 runs from $3,466 to $6,933. Oceanside is a Tier 2 market, with CPMs between $47 and $60.
Local and regional advertisers in quick-service restaurants, auto dealerships, healthcare, retail, real estate, and financial services are common cinema advertisers. Cinema advertising has documented a 34% lift in auto dealer foot traffic and a 53% increase in incremental retail visits nationally, making it a solid fit for businesses targeting Oceanside's working and mid-income households.
Ad placements include the on-screen pre-show running before trailers, lobby displays, and in some locations digital menu boards or poster cases. The on-screen pre-show is the highest-impact option: seated audiences, no distractions, and attention rates 2 to 6 times higher than live sports broadcasts.
Sixty percent of Oceanside moviegoers are cord-cutters or cord-nevers, meaning traditional TV spots won't reach them. Cinema audiences can't skip ads, pull out their phones during the pre-show, or block what's on screen. Attention benchmarks rate cinema 6 to 16 times higher than social and digital platforms. It also outperforms both CTV and YouTube.
The standard unit is a 4-week flight, timed to theatrical release cycles and long enough to build recall through repeated exposure. Campaigns can run across multiple 4-week periods. At 64,800 monthly impressions across Oceanside's two theaters, a single flight delivers real reach for local budgets.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements, regardless of local laws or licensing. Advertisers in those categories are not eligible. Most other industries, including healthcare, food and beverage, automotive, finance, and retail, can run without restriction, subject to standard creative review.
Call for pricing tailored to your dates, film slate, and targeting.
