2 theaters · 26 screens
Cinema advertising on 26 screens in Odessa, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Odessa, TX has over 114,000 residents, a median age of 31, and a median household income of $73,030. The energy sector drives steady employment and consumer spending, and moviegoing is a consistent part of local life. Two theaters, Odessa 14 and Century 12 Odessa, run a combined 26 screens and deliver an estimated 41,600 monthly impressions to advertisers.
Cinema advertising in Odessa reaches a younger audience that skews toward cord-cutters and multicultural households, a demographic that's otherwise difficult to reach through traditional media. Attention levels in a theater environment run 2 to 6 times higher than live sports and up to 16 times higher than social media. For local and regional businesses building awareness in the Odessa-Midland market, cinema is a cost-controlled, high-attention channel with documented performance in categories like automotive, retail, and restaurants.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,660 | Tier 4 market rates | up to 20,800 imps/theater |
| Citywide (all 2 theaters) | $1,540 – $3,080 | Tier 4 market rates | ~41,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Odessa theater runs approximately $710 to $1,657, depending on screen count and placement. A citywide buy covering both Odessa 14 and Century 12 Odessa runs $1,539 to $3,078. Odessa is a Tier 4 market with CPMs between $34 and $40, which makes it a cost-efficient choice for regional advertisers.
Common advertisers include auto dealerships, healthcare providers, local restaurants, real estate agencies, credit unions, and retailers. The Odessa-Midland market also draws energy-sector businesses. Cinema works well for any brand targeting adults 25 to 45 with disposable income. Nationally documented results include a 34% lift in auto foot traffic and 53% more incremental retail visits.
Ads run on screen before the feature film, during what's called the pre-show. The audience is seated and has no way to scroll past or skip the ad. Some packages also include lobby screens and other in-theater placements. On measured attention metrics, the pre-show format consistently outperforms digital and streaming alternatives.
Roughly 60% of moviegoers in Odessa are cord-cutters or cord-nevers, so TV spots simply don't reach them. Cinema delivers attention levels 6 to 16 times higher than social and digital platforms, and outperforms CTV and YouTube on attention metrics. For a market this size, the CPM is competitive and the audience quality is measurably stronger.
A standard campaign runs 4 weeks, matching typical film cycles and giving ads enough frequency to build recall. Some advertisers run back-to-back 4-week periods to stay top of mind. With 41,600 estimated monthly impressions across Odessa's two theaters, a single 4-week flight can generate real reach in a city of 114,000.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema advertising network. These restrictions apply regardless of local laws or campaign type. Most consumer categories are eligible to run without issue, including healthcare, financial services, food and beverage, automotive, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
