2 theaters · 55 screens
Cinema advertising on 55 screens in Orange, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Orange, CA gives advertisers access to a concentrated, high-income audience across two movie theaters and 55 screens. Median household income is $116,945, and 40% of residents hold a bachelor's degree or higher, so the purchasing power behind those impressions is real. Alluvit Media places cinema ads at Orange 30 with IMAX and Century Stadium 25 and XD, reaching an estimated 133,898 moviegoer impressions per month.
Orange is part of the Los Angeles market, one of the most competitive media environments in the country. Cinema reaches a younger-than-average audience, with the national moviegoer median age sitting at 30, and holds attention in ways television, streaming, and social media don't. For local and regional advertisers trying to reach Orange-area consumers, the theater environment produces measurable results across retail, auto, dining, and similar categories.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,660 – $9,660 | Tier 1 market rates | up to 66,949 imps/theater |
| Citywide (all 2 theaters) | $9,490 – $18,980 | Tier 1 market rates | ~133,898 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign in Orange runs between $4,659 and $9,664. To advertise across all screens citywide, budget between $9,491 and $18,982 for a 4-week flight. Orange is a Tier 1 market within the Los Angeles DMA, with CPMs ranging from $70 to $85.
Auto dealerships, restaurants, healthcare providers, colleges and universities, financial services, real estate companies, and retail brands are among the most active cinema advertisers. Auto advertisers have seen a 34% lift in foot traffic from cinema campaigns. Retail advertisers have documented 53% incremental store visits.
Ads run on screen before the feature film, during the pre-show segment seen by every seated audience member. Depending on the package, placements may also include lobby screens and other in-venue touchpoints at Orange 30 with IMAX and Century Stadium 25 and XD.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital channels, and it outperforms both CTV and YouTube. About 60% of moviegoers are cord-cutters or cord-nevers, so a large share of this audience simply cannot be reached through traditional television.
Most advertisers start with a 4-week campaign, which builds brand recall across Orange's estimated 133,898 monthly impressions. Campaigns of 8 to 12 weeks are common for brand-building goals. Length can be adjusted based on budget and objectives.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in the cinema advertising network. If your business falls into one of these categories, theater advertising is not an option. All other major industries are eligible, and Alluvit Media can confirm placement eligibility before any commitment.
Call for pricing tailored to your dates, film slate, and targeting.