1 theater · 22 screens
Cinema advertising on 22 screens in Oviedo, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Oviedo, FL is part of the Orlando-Daytona Bch-Melbrn market, with a population of nearly 40,000, a median household income of $114,092, and 55.8% of residents holding a bachelor's degree or higher. It's a well-educated, higher-earning suburban audience that goes to the movies. The Oviedo Mall Stadium 22 is the city's only theater, generating an estimated 21,688 monthly impressions across 22 screens.
For advertisers, that concentration is worth noting. One theater, one location, one audience. A 4-week campaign in Oviedo runs $920 to $1,841 depending on format and placement, making it accessible for local businesses and regional brands. The median moviegoer age nationally is 30, 60% have cut or never had traditional cable, and cinema attention scores run 6 to 16 times higher than social and digital placements. Oviedo moviegoers aren't scrolling past your ad. They're watching it.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $920 – $1,840 | Tier 2 market rates | up to 21,688 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Oviedo Mall Stadium 22 runs between $920 and $1,841, depending on ad format and placement tier. Oviedo falls in the Tier 2 CPM range of $47 to $60. Since there is only one theater in the city, single-theater and citywide campaign costs are the same.
Local and regional advertisers in this market tend to come from auto dealerships, healthcare, restaurants, real estate, financial services, and retail. Auto campaigns using cinema have shown a 34% lift in foot traffic, and retail advertisers have documented 53% incremental store visits. With a median household income over $114,000, the Oviedo audience is a strong match for considered purchases across all of these categories.
Ad placements include the pre-show on-screen segment running before trailers, lobby digital displays, and in some locations, auditorium screen placements. On-screen pre-show ads earn attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements, according to third-party measurement studies.
Streaming and connected TV audiences are increasingly fragmented, and ad-skipping is common. Cinema delivers a captive audience in a dark room with no second screen. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. That means cinema routinely reaches people that local TV and cable buys simply miss in Oviedo and the broader Orlando market.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. These restrictions apply across the entire theater network, regardless of local or state regulations. Advertisers in those categories will need to look at other media channels.
Standard campaigns run in 4-week flights. For brand awareness, a single flight is enough to build presence with the Oviedo audience. For measurable outcomes like foot traffic or sales lift, two or more consecutive flights give enough impression volume across the estimated 21,688 monthly moviegoers to produce statistically meaningful results.
Call for pricing tailored to your dates, film slate, and targeting.
