1 theater · 12 screens
Cinema advertising on 12 screens in Oxford, AL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Oxford, AL falls within the Birmingham market and draws a consistent moviegoing audience across its 12 screens at STK AmStar 12. Estimated monthly impressions run around 24,000, and the median household income of $70,065 points to working- and middle-class families with real purchasing power. At a median age of 37.2, the audience skews older than the national moviegoer median of 30, which makes Oxford a solid fit for advertisers targeting established consumers.
Cinema advertising in Oxford runs at Tier 3 rates, with CPMs between $37 and $45. A 4-week campaign starts at $984 and covers every screen in the building. Since Oxford has one theater citywide, there's no reach to negotiate around. For local businesses, regional brands, or national advertisers targeting the broader Birmingham corridor, that translates to a captive, distraction-free audience. On attention metrics, cinema consistently outperforms social, digital, and streaming formats by a wide margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at STK AmStar 12 runs between $984 and $1,968, depending on the number of screens and placement format. Oxford has one theater, so a single-theater buy and a citywide buy are the same investment. The CPM for this Tier 3 market falls between $37 and $45.
STK AmStar 12 generates an estimated 24,000 moviegoer impressions per month across its 12 screens, based on actual ticketed attendance. Running across all screens maximizes frequency and puts your message in front of every audience segment walking through the door during your 4-week flight.
Ads run on screen as part of the pre-show program before the feature film. Every placement is full-motion, full-screen, in a darkened auditorium with no competing screens. Depending on your package, lobby digital displays and other in-theater placements may also be available.
Cinema audiences pay to be in the room. They can't skip the ad or scroll past it. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital media. Nationally, documented outcomes include a 34% lift in auto dealer foot traffic and a 53% increase in incremental retail visits following cinema campaigns.
Common advertisers in markets like Oxford include local restaurants, auto dealers, healthcare providers, home services, financial institutions, and regional retailers. National QSR brands have documented 2 to 3 times return on ad spend from cinema placements. The format works well for any brand targeting families, adults 25 to 54, or local community members who are relaxed and paying attention.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. These restrictions apply regardless of local regulations. If your business falls into one of those categories, this channel is not an option for cinema advertising. All other standard business categories are eligible to run campaigns.
Call for pricing tailored to your dates, film slate, and targeting.
