1 theater · 12 screens
Cinema advertising on 12 screens in Oxon Hill, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Oxon Hill, MD is minutes from Washington, DC, which shapes its audience considerably. The median household income is $94,989, the median age is 43.9, and residents average a 37.2-minute commute each way. That profile points to working professionals with real purchasing power.
Rivertowne 12 is the only movie theater in the area, with 12 screens and an estimated 38,400 monthly moviegoer impressions. With one theater serving the whole market, your ad runs in a single high-traffic venue and reaches the full local cinema audience. Oxon Hill falls within the Washington, DC (Hagerstown) DMA, one of the most competitive media markets in the country, but cinema advertising here is still cost-efficient. A 4-week campaign runs $2,976 to $5,952, with CPMs between $70 and $85. Those rates reflect what cinema actually delivers: full attention, no skip button, and no competition from a second screen.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Rivertowne 12 costs between $2,976 and $5,952, depending on screen count and placement type. CPMs run $70 to $85, consistent with other Tier 1 markets in the DC metro area. Alluvit Media can structure a package around your budget and campaign goals.
Common advertisers include restaurants, auto dealerships, retailers, healthcare providers, financial services firms, and local service businesses. National research shows QSR advertisers see 2 to 3 times their ad spend returned, auto advertisers gain 34% more foot traffic, and retail brands generate 53% incremental store visits from cinema campaigns.
Ads run on the main screen before the feature film, during the pre-show segment, when audiences are seated and paying attention. Lobby screens and other in-theater placements are available as well. The pre-show format delivers attention ratings 6 to 16 times higher than social and digital placements.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the theater network. If your business falls into one of these categories, Alluvit Media can discuss alternative media options.
Cinema audiences are difficult to reach through traditional TV: 60% are cord-cutters or cord-nevers. Unlike streaming pre-rolls, moviegoers can't skip ads. Attention measurement studies show cinema outperforms CTV and YouTube on audience engagement, which makes it a practical complement to broadcast buys, or a direct replacement for them.
Oxon Hill's median age of 43.9 and household income of $94,989 shape the local audience profile. Nationally, cinema audiences skew younger than streaming or NFL viewers, are 62% multicultural, and include 50% co-viewing families. The 12-screen theater drives roughly 38,400 estimated impressions per month, giving advertisers consistent local exposure.
Call for pricing tailored to your dates, film slate, and targeting.
