1 theater · 11 screens
Cinema advertising on 11 screens in Panama City, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Panama City, FL gives advertisers direct access to a local audience through Regency Stadium 11, the city's only cinema and a consistent community gathering point. With an estimated 17,600 monthly moviegoer impressions across 11 screens, cinema advertising here delivers solid reach in a Tier 4 market where CPM rates run between $34 and $40.
Panama City's median household income of $61,125 and median age of 38.6 point to a working adult audience with real purchasing power. A 4-week campaign starts at $651, putting it within range for local businesses and regional brands. Compared to broadcast TV or social media, cinema advertising in Panama City delivers attention levels 2 to 6 times higher than live sports and up to 16 times higher than social and digital formats. For advertisers looking to build awareness or drive foot traffic in a 34,000-person coastal market, those numbers speak for themselves.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $650 – $1,300 | Tier 4 market rates | up to 17,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Regency Stadium 11 runs between $651 and $1,302, depending on screen count and placement format. With one theater in the market, a single-theater buy and a citywide buy are the same investment. CPM rates fall between $34 and $40, consistent with Tier 4 market pricing.
Common advertisers include local restaurants, auto dealerships, healthcare providers, real estate agencies, financial services firms, and retail shops. National brands running regional campaigns use cinema to reach local markets as well. QSR advertisers have documented 2 to 3 times return on ad spend, and auto advertisers have seen 34% increases in dealership foot traffic.
Ads run in the pre-show segment, typically in the 15 to 30 minutes before the feature film starts. It's a captive, in-seat environment with no remote, no skip button, and no second screen pulling focus. Attention scores for cinema run 6 to 16 times higher than social and digital placements.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply regardless of local laws or campaign timing. If your business falls into one of these categories, cinema advertising through this channel is not available to you.
Local TV and streaming audiences skew older and fragmented. National cinema data shows 60% of moviegoers are cord-cutters or cord-nevers, so traditional broadcast simply misses them. Cinema also outperforms CTV and YouTube on measured attention metrics, giving your message a stronger environment than most digital alternatives.
Campaigns are structured in 4-week increments. A single 4-week flight at Regency Stadium 11 reaches an estimated 17,600 impressions. Most advertisers run two to four consecutive flights to build frequency and recognition. For seasonal promotions or event-driven campaigns, a single 4-week window can produce measurable results at this market's price point.
Call for pricing tailored to your dates, film slate, and targeting.
