1 theater · 8 screens
Cinema advertising on 8 screens in Paris, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Paris, TX is a mid-size East Texas city of about 24,678 residents, with a median age of 36.4 and a household income near $45,400. It falls within the Dallas-Fort Worth market, so advertisers get a foothold in one of the country's most active regional economies while still reaching a community-scale audience.
The city has one movie theater, Movies 8 Paris, with 8 screens generating roughly 8,800 monthly moviegoer impressions. For a local business, that kind of concentrated, captive reach is difficult to replicate through digital or broadcast channels. Cinema audiences aren't scrolling past your ad. Attention metrics nationally run 6 to 16 times higher than social and digital placements. A 4-week campaign at Movies 8 Paris starts at $433, which puts it within range for local and regional advertisers who want measurable presence without a broadcast-sized budget.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $430 – $870 | Tier 1 market rates | up to 8,809 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Movies 8 Paris costs between $433 and $867, depending on screen count and placement type. Since Paris has one theater, a single-theater buy and a citywide buy are the same investment. CPMs range from $70 to $85, which is competitive for a Tier 1 market, particularly given the attention quality of the cinema environment.
Local and regional businesses across many categories run cinema campaigns here. Common advertisers include auto dealerships, restaurants, healthcare providers, law firms, real estate agencies, and home services companies. Nationally, QSR brands have seen 2 to 3 times return on ad spend from cinema, and auto advertisers have recorded 34% lifts in foot traffic from theater placements.
Ads run on the big screen as part of the pre-show program before the feature film starts. The audience is seated, the room is dark, and there is no second-screen competition. Some campaigns also include lobby assets such as digital displays or static placements, depending on what the theater supports.
Local broadcast TV reaches a broader but less attentive audience. Streaming platforms deal with ad-skipping and fragmented viewership. Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital channels. And with 60% of moviegoers nationally being cord-cutters or cord-nevers, cinema reaches a large share of people who simply aren't exposed to traditional TV advertising anymore.
The standard unit is a 4-week campaign, matching typical film booking cycles. Four weeks gives your ad enough impressions to build recall across different showtimes and audience segments. Some advertisers run back-to-back cycles around seasonal promotions or product launches to keep a consistent presence.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply regardless of local ordinances or campaign type. Advertisers in those categories should look elsewhere. Most other business types, including healthcare, finance, retail, and food service, are eligible without issue.
Call for pricing tailored to your dates, film slate, and targeting.
