1 theater · 14 screens
Cinema advertising on 14 screens in Pasadena, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pasadena is a high-income, highly educated market inside the Los Angeles metro. Median household income runs $103,778, and 56% of residents hold a bachelor's degree or higher. The median age of 40.1 puts this audience squarely in the demographic that financial services, healthcare, home improvement, and premium retail advertisers want most.
The Paseo Pasadena 14 is the city's only cinema. At 14 screens and an estimated 14,790 monthly moviegoer impressions, it delivers consistent, concentrated exposure to that audience. A 4-week campaign starts at $1,226. Sixty percent of these moviegoers are cord-cutters or cord-nevers, so traditional TV and streaming ads routinely miss them entirely. Cinema captures attention at a rate 6 to 16 times higher than social and digital placements, which means these impressions are harder to replicate through other channels.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,230 – $2,450 | Tier 1 market rates | up to 14,790 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Paseo Pasadena 14 runs between $1,226 and $2,453, depending on screen count and placement format. Pasadena is a Tier 1 market with a CPM of $70 to $85. The city has one theater, so single-theater and citywide campaign costs are the same.
Local restaurants, regional healthcare systems, real estate firms, financial advisors, and specialty retailers are common advertisers in this market. Pasadena's high median income and education levels also draw luxury auto dealers, law firms, and private universities that want to reach an audience with real spending power and decision-making authority.
Ads run as part of the pre-show on-screen program, which plays while audiences are seated before the feature film begins. Full-motion video, theater-quality audio, no skipping, no scrolling away. Some campaigns also include lobby placements such as digital displays and static signage, depending on the venue and package selected.
Cinema delivers an attention rating 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. In Pasadena, 60% of moviegoers are cord-cutters or cord-nevers, meaning broadcast and cable TV miss them entirely. Cinema puts your ad in front of them in a distraction-free environment where no one can skip it.
Most advertisers start with a 4-week campaign, the standard minimum and a natural fit with typical film run cycles. Four weeks at the Paseo Pasadena 14 generates roughly 14,790 impressions per month. Auto and retail brands have documented measurable foot traffic lift within a single campaign window using this format.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not permitted in this cinema advertising network. These restrictions apply across all screens, regardless of film rating or showtime. Advertisers in those categories will need to look elsewhere. All other major business categories, including healthcare, finance, food service, and retail, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
