1 theater · 17 screens
Cinema advertising on 17 screens in Pearl, MS.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pearl, Mississippi sits just east of Jackson with a population of 27,458 and a median household income of $54,643. The median age is 36.6, and residents average nearly 25 minutes commuting each way — working adults who make time for moviegoing.
Pearl has one movie theater, Tinseltown Pearl and XD, with 17 screens and an estimated 27,200 monthly moviegoer impressions. For advertisers, that is a concentrated, attentive audience in a single venue. Cinema advertising in Pearl falls within the Jackson, MS market at Tier 4 pricing, with CPMs ranging from $34 to $40. A 4-week campaign runs between $1,006 and $2,012. Compared to fragmented digital placements or shrinking local TV audiences, cinema puts your message in a room where it runs without skips, second screens, or competing noise.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,010 – $2,010 | Tier 4 market rates | up to 27,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Tinseltown Pearl and XD runs between $1,006 and $2,012, depending on screen count and placement format. Pearl is a Tier 4 market with CPMs of $34 to $40. With one theater and 17 screens, your budget covers the entire local cinema footprint in a single buy.
Tinseltown Pearl and XD delivers an estimated 27,200 monthly moviegoer impressions. These are in-theater attendees sitting through pre-show advertising in a dark, distraction-limited environment. Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Ads run in the pre-show on the main screen, directly before the feature film. Formats include on-screen video spots, static slides, and lobby placements depending on your campaign. All placements are fullscreen and unskippable, seen by an audience that chose to be there rather than one scrolling past your content.
Nationally, the median moviegoer age is 30, younger than audiences on Netflix, Hulu, or NFL broadcasts. About 60% are cord-cutters or cord-nevers, 62% identify as multicultural, and half attend as families. In a city like Pearl, where the median age is 36.6, cinema reaches a broad cross-section of local households.
Common advertisers include restaurants and QSR chains, auto dealerships, retailers, healthcare providers, financial services, and local businesses. QSR advertisers have recorded 2 to 3 times return on ad spend, auto clients have seen 34% increases in foot traffic, and retail brands have driven 53% more incremental store visits.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema pre-show placements. These restrictions apply across the network, not just at Pearl or Tinseltown. If your business falls outside these categories, getting your ad on screen is straightforward.
Call for pricing tailored to your dates, film slate, and targeting.
