1 theater · 13 screens
Cinema advertising on 13 screens in Pearland, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pearland, TX is one of the fastest-growing suburbs in the Houston metro, with a population of nearly 126,000, a median household income of $112,470, and an educated base where nearly half of residents hold a bachelor's degree or higher. That profile draws advertisers who want to reach working families and established earners rather than broad, unfocused audiences.
The city has one theater, Cinemark at Pearland and XD, with 13 screens and an estimated 41,600 moviegoer impressions per month. A 4-week campaign runs between $3,224 and $6,448 depending on format and placement. Pearland is grouped in a Tier 1 market with Houston, putting CPMs in the $70 to $85 range. The cinema audience here skews younger than most streaming platforms, with documented attention levels that outperform live sports and social media by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,220 – $6,450 | Tier 1 market rates | up to 41,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark at Pearland and XD runs between $3,224 and $6,448, depending on ad format and placement. The CPM falls between $70 and $85, consistent with Pearland's Tier 1 Houston market designation. With 41,600 estimated monthly impressions, you're reaching a concentrated, high-income suburban audience at a predictable cost.
Local and regional advertisers in healthcare, financial services, dining, real estate, automotive, and retail are common in this market. Cinema advertising works particularly well for businesses targeting families and professionals. Pearland's median household income is $112,470, which makes it a strong fit for higher-consideration purchases. National brands also run theater advertising here as part of wider Houston metro campaigns.
Placements include on-screen pre-show segments running before the film, lobby screens and digital displays, and in some cases branded or experiential placements inside the building. The on-screen pre-show format delivers the highest attention: research shows cinema ads outperform live sports by 2 to 6 times and social or digital placements by 6 to 16 times.
Cinema skews younger than most video channels. The national median moviegoer age is 30, well below the typical broadcast TV or streaming audience. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV simply can't reach them. The format also drives measurable results: documented studies show a 34% lift in auto dealership foot traffic and 53% incremental retail visits from cinema advertising.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. These restrictions apply across all theater advertising, regardless of city or market tier. If your business falls into one of those categories, cinema is not the right channel. For most other industries, placement is straightforward and campaigns can go live within a few weeks.
Four weeks is the standard campaign unit and a practical minimum for building frequency with Pearland moviegoers. With 41,600 monthly impressions across 13 screens, a single 4-week flight gives you meaningful reach into the local audience. Some advertisers run 8 to 12 week campaigns around product launches or seasonal promotions to maintain presence throughout a specific buying window.
Call for pricing tailored to your dates, film slate, and targeting.
