1 theater · 14 screens
Cinema advertising on 14 screens in Peoria, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Peoria, IL gives advertisers direct access to a mid-size Midwest market with real purchase intent. The metro's 112,126 residents carry a median household income of $58,716 and skew working-age, with a median age of 35.8. Nearly 38% hold a bachelor's degree or higher, which matters when you're reaching consumers who tend to research before buying.
Cinema advertising in Peoria runs through GQT Willow Knolls 14, a 14-screen theater generating an estimated 22,400 monthly moviegoer impressions. A 4-week campaign starts at $828, an accessible entry point for local businesses and regional brands. Cinema audiences here, as nationally, skew younger than streaming or TV audiences, with 60% identifying as cord-cutters or cord-nevers. If your target customer is hard to reach through traditional broadcast, the movie theater is where they still show up, focused and away from a second screen.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at GQT Willow Knolls 14 runs between $828 and $1,657, depending on placement type and audience volume. Peoria is a Tier 4 market, with CPMs ranging from $34 to $40. With only one theater in the city, a single-theater buy is effectively a citywide buy.
Common advertisers include local restaurants, auto dealerships, healthcare systems, universities, home services, and regional retailers. Cinema advertising has documented lift results: QSR brands see 2 to 3 times return on spend, auto advertisers report 34% increases in foot traffic, and retail sees 53% more incremental visits. Any brand looking to reach a captive, local audience is a natural fit.
Placements include on-screen pre-show ads shown before the feature film, lobby digital displays, and in some locations, print or experiential placements near concessions. The on-screen pre-show slot gets the most attention: it runs in a dark room where audiences are seated and focused for 15 to 30 minutes before the movie starts.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital formats. With 60% of moviegoers being cord-cutters or cord-nevers, the theater is often the only broadcast-style screen where you can reliably reach them. There is no skip button. No second screen competing for attention.
The standard campaign unit is 4 weeks, which aligns with typical movie release cycles and audience rotation. Four weeks at GQT Willow Knolls 14 delivers an estimated portion of the theater's 22,400 monthly impressions. Some advertisers run 8 or 12-week campaigns to build frequency across a season, particularly for grand openings, seasonal promotions, or brand awareness goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through cinema advertising programs. This applies regardless of local ordinances or state law. Advertisers in those categories will need to use other media channels. All other standard consumer categories, including food, healthcare, auto, finance, and retail, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
