1 theater · 16 screens
Cinema advertising on 16 screens in Pharr, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pharr, TX is in the Rio Grande Valley, with a population of nearly 80,000 and a median age of 29.5. That makes it one of the younger markets in Texas. The city's only movie theater, Pharr Town Center, runs 16 screens and generates an estimated 25,600 monthly moviegoer impressions, giving advertisers a concentrated, high-attention venue to reach local consumers.
Cinema advertising in Pharr falls within the Harlingen-Wslco-Brnsvl-McA market at Tier 4 pricing, with 4-week campaigns starting at $947. The audience skews young, with a 62% multicultural composition nationally, and delivers attention ratings 6 to 16 times higher than social and digital placements. For brands targeting the Rio Grande Valley, Pharr Town Center offers direct access to a local audience that cable TV largely can't reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $950 – $1,890 | Tier 4 market rates | up to 25,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Pharr Town Center costs between $947 and $1,894, depending on ad format and placement. Pharr is a Tier 4 market with CPM rates of $34 to $40. There is one theater in the city, so a single-theater buy and a citywide buy are the same thing.
Local and regional advertisers in restaurants, retail, healthcare, auto, and financial services run cinema campaigns here regularly. National brands use it too, often to reach specific markets like the Rio Grande Valley. The results are measurable: auto advertisers have seen 34% lifts in foot traffic, and retail brands have documented 53% incremental store visits from cinema campaigns.
Ads run in the pre-show segment before the feature film starts. Some placements also include lobby screens and other in-theater digital surfaces. The on-screen format is full-sound, full-screen, and plays to a seated audience that isn't scrolling past your message.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers. That means a large portion of the Pharr audience cannot be reached through traditional cable buys.
A standard campaign runs 4 weeks, aligned with typical film cycles at Pharr Town Center. With 25,600 estimated monthly impressions across 16 screens, a single flight delivers meaningful frequency in this market. Campaigns can be extended or timed around seasonal peaks, local events, or major film releases.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply across the network regardless of city or theater. If your business falls into one of these categories, cinema advertising is not an available channel.
Call for pricing tailored to your dates, film slate, and targeting.
