1 theater · 16 screens
Cinema advertising on 16 screens in Pharr, TX.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pharr, TX is in the Rio Grande Valley, with a population of nearly 80,000 and a median age of 29.5. That makes it one of the younger markets in Texas. The city's only movie theater, Pharr Town Center, runs 16 screens and generates an estimated 25,600 monthly moviegoer impressions, giving advertisers a concentrated, high-attention venue to reach local consumers.
The audience skews young, with a 62% multicultural composition nationally, and delivers attention ratings 6 to 16 times higher than social and digital placements. For brands targeting the Rio Grande Valley, Pharr Town Center offers direct access to a local audience that cable TV largely can't reach.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Pharr typically runs $1,450 to $3,100, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional advertisers in restaurants, retail, healthcare, auto, and financial services run cinema campaigns here regularly. National brands use it too, often to reach specific markets like the Rio Grande Valley. The results are measurable: auto advertisers have seen 34% lifts in foot traffic, and retail brands have documented 53% incremental store visits from cinema campaigns.
Ads run in the pre-show segment before the feature film starts. Some placements also include lobby screens and other in-theater digital surfaces. The on-screen format is full-sound, full-screen, and plays to a seated audience that isn't scrolling past your message.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers. That means a large portion of the Pharr audience cannot be reached through traditional cable buys.
A standard campaign runs 4 weeks, aligned with typical film cycles at Pharr Town Center. With 25,600 estimated monthly impressions across 16 screens, a single flight delivers meaningful frequency in this market. Campaigns can be extended or timed around seasonal peaks, local events, or major film releases.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply across the network regardless of city or theater. If your business falls into one of these categories, cinema advertising is not an available channel.
Call for pricing tailored to your dates, film slate, and targeting.