5 theaters · 36 screens
Cinema advertising on 36 screens in Philadelphia, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Philadelphia is one of the largest media markets in the country, with a population of over 1.58 million and a median age of 35. That puts local moviegoers squarely in the demographic most advertisers are competing hardest to reach. With 5 theaters and 36 screens across the city, Alluvit Media places your ads in front of an estimated 115,200 monthly impressions in a Tier 1 market where attention has to be earned.
Cinema audiences in Philadelphia are not passive. They chose to be there, they paid to be there, and they are not scrolling through a feed. Research shows cinema advertising delivers attention 6 to 16 times higher than social and digital placements. For brands targeting a multicultural, younger-skewing audience in a city where 34.6% of residents hold a bachelor's degree or higher, theater advertising offers reach that streaming and broadcast cannot replicate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,490 – $4,460 | Tier 1 market rates | up to 23,040 imps/theater |
| Citywide (all 5 theaters) | $8,930 – $17,860 | Tier 1 market rates | ~115,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign in Philadelphia typically runs between $1,488 and $4,464, depending on screen count and placement. A citywide campaign across all 5 theaters runs $8,928 to $17,856 for the same period. Philadelphia is a Tier 1 market, with CPMs ranging from $70 to $85.
The top theaters available include Grant Plaza 9, Fashion District 8, and North Broad Street 7. Together, these venues give advertisers access to 36 screens and approximately 115,200 monthly moviegoer impressions across Philadelphia's neighborhoods and shopping corridors.
Common advertisers include quick-service restaurants, auto dealerships, healthcare systems, universities, retail chains, and local service businesses. Cinema works particularly well for brands that have documented lift outcomes: QSR brands have seen 2 to 3 times their ad spend in return, and retail advertisers have recorded 53% incremental visits.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema ad placements. These restrictions apply in every market and theater. If your category raises compliance questions, Alluvit Media can review your creative and campaign goals before any media is reserved.
Cinema audiences in Philadelphia skew younger. The national median moviegoer age is 30, which is younger than the typical Netflix, Hulu, or NFL viewer. Sixty percent are cord-cutters or cord-nevers, so local TV and cable miss them entirely. Attention ratings for cinema run 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital formats.
Most campaigns run in 4-week flights, which matches how theater inventory is packaged and how audience recall builds over time. Some advertisers run back-to-back flights around seasonal promotions or product launches. Shorter or longer arrangements are available depending on your campaign goals and budget.
Call for pricing tailored to your dates, film slate, and targeting.
