1 theater · 20 screens
Cinema advertising on 20 screens in Plainville, CT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Plainville, CT falls within the Hartford and New Haven market, giving advertisers direct access to one of Connecticut's most commercially active corridors. The Plainville 20 is the city's only theater, with 20 screens and an estimated 40,000 monthly moviegoer impressions. That's a concentrated, predictable audience in a distraction-free environment.
Cinema advertising in Plainville is priced at a Tier 3 CPM of $37.00 to $45.00, with a 4-week campaign starting at $1,640. Attention quality runs measurably higher than programmatic digital or streaming buys: cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. For local and regional brands targeting Hartford and New Haven area consumers, Plainville's moviegoing audience is a reliable, high-engagement option without the wasted spend of broader market buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,640 – $3,280 | Tier 3 market rates | up to 40,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Plainville 20 runs between $1,640 and $3,280, depending on ad format, screen count, and placement within the pre-show. That range is based on Tier 3 CPM pricing of $37.00 to $45.00 applied against roughly 40,000 monthly impressions across 20 screens.
Common advertisers include quick-service restaurants, auto dealerships, urgent care clinics, law firms, real estate agencies, and retail brands. The format has strong lift data behind it: QSR advertisers see 2 to 3 times return on spend, auto brands gain 34% more foot traffic, and retail sees 53% incremental visits.
Ads run in the pre-show sequence on the main screen, before trailers and the feature film begin. It's a full-sight, full-sound, full-motion placement in a darkened auditorium. Audiences are seated, paying attention, and not scrolling. There is no remote control. There is no skip button.
Cinema audiences skew younger, with a median age of 30, and 60% are cord-cutters or cord-nevers that broadcast and streaming rarely reach. Attention research shows cinema outperforms CTV and YouTube on measured engagement. For Hartford and New Haven advertisers, that makes it a practical way to fill gaps that TV and streaming leave behind.
The standard unit is a 4-week flight, matching the typical film booking cycle. Campaigns can run across multiple flights for sustained presence. A single 4-week run in Plainville delivers approximately 40,000 impressions through one location with 20 screens.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema pre-show placements. These restrictions apply across the network regardless of local regulations. If your business falls into one of these categories, cinema pre-show is not the right channel for you, regardless of market or budget size.
Call for pricing tailored to your dates, film slate, and targeting.
