1 theater · 9 screens
Cinema advertising on 9 screens in Playa Vista, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Playa Vista is part of Los Angeles's tech corridor, drawing from a broader market population approaching 3.9 million. Median household income runs $80,366, median age is 36.9, and nearly 38% of residents hold a bachelor's degree or higher. The average commute is just over 31 minutes. That's a working, mobile audience with real spending power.
Century Playa Vista and XD is the market's one theater location, with 9 screens reaching roughly 31,035 moviegoers per month. Playa Vista is rated a Tier 1 Los Angeles market, so CPMs run $70 to $85, a reflection of the attention and audience quality that on-screen advertising delivers. The moviegoing audience here skews toward a 30-year-old median, leans heavily toward cord-cutting, and is 62% multicultural. These are people who are genuinely hard to reach through traditional broadcast or streaming buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,200 – $4,400 | Tier 1 market rates | up to 31,035 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Playa Vista and XD runs between $2,199 and $4,399, covering all 9 screens in the market. CPMs fall in the $70 to $85 range, consistent with Tier 1 Los Angeles pricing. Final cost depends on ad length, placement position, and campaign timing.
Local and regional advertisers tend to dominate cinema screens: restaurants, healthcare, real estate, financial services, fitness, and retail. Auto dealers are consistent buyers, with documented foot traffic lifts of 34%. QSR brands typically see 2 to 3 times return on ad spend. If your target is adults 25 to 45 with disposable income, cinema is a natural fit.
Ads run on screen before the feature film begins, during the pre-show segment. The placement is full-screen, full-audio, in a dark room with no competing distractions. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. There is no skip button, no second screen.
About 60% of the cinema audience in Playa Vista are cord-cutters or cord-nevers, so traditional TV misses them entirely. Streaming buys on platforms like Hulu or CTV deliver lower attention scores than cinema. On-screen advertising outperforms both CTV and YouTube on documented attention metrics, and the audience is physically present, having chosen to be there.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. These restrictions apply across all screens at Century Playa Vista and XD. Most consumer, B2B, healthcare, and service-category advertisers are unaffected. Alluvit Media can confirm eligibility before a campaign is built.
The standard entry point is a 4-week campaign, which gives enough time to build frequency against the approximately 31,035 monthly impressions available across the 9 screens. Brands running 8 to 12 weeks see stronger recall and measurable lift in foot traffic and sales. Retail and restaurant advertisers in particular have documented incremental visit increases of 53%.
Call for pricing tailored to your dates, film slate, and targeting.
