1 theater · 16 screens
Cinema advertising on 16 screens in Pleasant Hill, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pleasant Hill, CA is in Contra Costa County, with a population of 34,335 and a median household income of $144,513. That puts it among the higher-income suburban markets in the Bay Area. The median age is 42.5, and 55.5% of adults hold a college degree, making it a practical target for brands selling considered-purchase products and services.
The Century 16 Downtown Pleasant Hill and XD is the city's only theater. It runs 16 screens and generates an estimated 51,200 moviegoer impressions per month. Pleasant Hill falls within the San Francisco-Oakland-San Jose market, which qualifies as a Tier 1 placement, with CPMs ranging from $70 to $85. A 4-week campaign costs between $3,968 and $7,936 depending on format and screen count. For advertisers trying to reach an affluent East Bay audience, this theater offers consistent, measurable exposure with no skip button.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century 16 Downtown Pleasant Hill and XD runs between $3,968 and $7,936, depending on ad format and the number of screens selected. That buy reaches an estimated 51,200 monthly impressions at a CPM of $70 to $85, which reflects Tier 1 market pricing for the San Francisco-Oakland-San Jose region.
Local and regional advertisers in auto, financial services, healthcare, real estate, dining, and home services tend to perform well here. With a median household income of $144,513 and 55.5% of adults holding a college degree, Pleasant Hill's moviegoing audience is a strong fit for premium and considered-purchase brands.
Ads run on screen as part of the pre-show program, before trailers and the feature film begin. Full-screen, sound-on, in a dark room with no competing devices. Attention research shows cinema advertising scores 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV and most streaming buys simply miss them. Cinema reaches those consumers in a high-attention environment. Pleasant Hill residents average a 30.2-minute commute, which creates plenty of ad exposure opportunities, but few formats match cinema's documented engagement levels.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply regardless of local regulations. Advertisers in those categories should look at alternative media channels. All other standard business categories, local services, and national brands are generally eligible to run.
The standard campaign unit is 4 weeks, long enough to build meaningful frequency among the theater's recurring audience. A 4-week run starts at $3,968, making the format accessible to local Pleasant Hill businesses, not just regional or national advertisers. Campaigns can be extended in 4-week increments to match your goals and budget.
Call for pricing tailored to your dates, film slate, and targeting.
