5 theaters · 60 screens
Cinema advertising on 60 screens in Portland, OR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Portland, OR is a Tier 2 cinema advertising market with 5 theaters, 60 screens, and an estimated 144,000 monthly moviegoer impressions. The city's median household income is $88,792, and 53.5% of residents hold a bachelor's degree or higher. That's an audience with real purchasing power and selective media habits.
Cinema advertising in Portland reaches people who have largely abandoned traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, and the format delivers 6 to 16 times the attention of social and digital placements. Streaming and display can't replicate what theaters like Bridgeport 18 with IMAX, Century 16 Eastport Plaza, and Fox Tower 10 offer: an audience that chose to be there, with no skip button and nowhere else to look. A citywide 4-week campaign starts at $7,704, scaling based on screen count and placement type.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $770 – $4,620 | Tier 2 market rates | up to 28,800 imps/theater |
| Citywide (all 5 theaters) | $7,700 – $15,410 | Tier 2 market rates | ~144,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Portland runs between $770 and $4,622, depending on the theater and placement format. A citywide buy across all 5 theaters costs between $7,704 and $15,408 for the same 4-week period. Portland is a Tier 2 market with CPMs between $47 and $60, which is competitive with local TV and programmatic digital.
Local and regional advertisers in healthcare, financial services, auto, restaurants, real estate, and retail are strong fits for cinema in Portland. The audience skews educated and higher-income, which suits considered purchases and brand-forward messaging. Nationally, auto brands have seen 34% increases in foot traffic following cinema campaigns, and retailers have recorded 53% more incremental visits.
Ads run in the pre-show segment before the feature film begins. Depending on the package, placements can also include lobby screens, poster cases, and other in-theater touchpoints. On-screen is the primary placement: full-scale creative, in a dark room, with no competing distractions, roughly 15 to 30 minutes before showtime.
Cinema delivers 6 to 16 times the attention of social and digital placements, and outperforms both CTV and YouTube on attention metrics. In Portland, 60% of moviegoers are cord-cutters or cord-nevers. For that segment, the theater is often one of the few places you can reach them with sight, sound, and motion at any real scale.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives your creative enough frequency to build recall. Single-theater buys are available starting at $770 in Portland. If you want to focus on a specific neighborhood or demographic, one location like Fox Tower 10 or Century 16 Eastport Plaza is a practical starting point.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in the cinema advertising network. These restrictions apply nationally, not just in Portland. If your business falls into any of those categories, cinema is not a viable channel, regardless of market or budget size.
Call for pricing tailored to your dates, film slate, and targeting.
