1 theater · 12 screens
Cinema advertising on 12 screens in Prattville, AL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Prattville, AL is part of the Montgomery-Selma market, with a population of 38,850 and a median household income of $79,396. The median age is 38, 37% of residents hold a bachelor's degree or higher, and the average commute runs 22 minutes. That profile points to a suburban, working population with real purchasing power.
The Promenade 12 is the only cinema in Prattville. Its 12 screens generate an estimated 19,200 monthly moviegoer impressions, giving advertisers a concentrated audience with no remote controls and no skip buttons. Cinema audiences nationally skew younger than most streaming platforms, run 60% cord-cutters, and deliver attention levels that outperform social media and CTV by a wide margin. For local and regional brands targeting Prattville households, a 4-week campaign starts at $710, with full citywide coverage in the same range.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Promenade 12 runs between $710 and $1,420, depending on screen count, ad placement, and format. Prattville is a Tier 4 market with a CPM of $34 to $40. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Common advertisers include quick-service and casual dining restaurants, auto dealerships, healthcare providers, home services, retail stores, and local colleges. Cinema advertising has documented outcomes including a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. Businesses with clear conversion goals tend to see strong returns.
Ads run in the on-screen pre-show before trailers begin, typically 15 to 30 seconds long. It's a full-screen, audio-on environment with no second screens competing for attention. Depending on the theater, lobby digital displays and other in-theater placements can complement the on-screen buy.
Local TV reach in smaller markets like Prattville often comes with significant waste. Cinema delivers a defined audience, zero ad-skipping, and attention scores 6 to 16 times higher than social and digital placements. Sixty percent of cinema audiences are cord-cutters or cord-nevers, so traditional broadcast simply doesn't reach them.
The standard buy is a 4-week flight, matching typical film cycles and giving your message enough repetition to register. Brands can extend beyond 4 weeks for sustained visibility. With 19,200 estimated monthly impressions across 12 screens, even a single flight delivers solid reach relative to Prattville's total population of 38,850.
Yes. Cinema advertising in this market does not accept ads for alcohol, tobacco, cannabis, firearms, or political candidates and causes. These restrictions apply regardless of campaign budget or targeting. If your business falls outside these categories, the approval process is straightforward and campaigns can launch within a few weeks of creative submission.
Call for pricing tailored to your dates, film slate, and targeting.
