1 theater · 10 screens
Cinema advertising on 10 screens in Prescott, AZ.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Prescott, AZ has a population of about 46,700, a median age of 60.3, and a median household income of $69,151. That older, more affluent demographic tends toward deliberate purchasing decisions, and cinema advertising puts your message in front of those buyers in a high-attention environment.
The market runs through one theater: Picture Show at Frontier Village, with 10 screens and an estimated 24,000 monthly impressions. With 41% of residents holding a bachelor's degree or higher and an average commute of just 16 minutes, Prescott audiences are local and spending. Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital, making it one of the more efficient buys in this market.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Prescott typically runs $1,550 to $2,050, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include local restaurants, auto dealerships, healthcare providers, home services, and financial institutions. With a median age of 60.3 and a household income of $69,151, Prescott audiences respond well to wealth management, elective medical procedures, and home improvement ads. Nationally, retail advertisers see a 53% incremental visit lift from cinema campaigns.
Placements typically include on-screen spots shown before the feature, lobby displays, and digital signage throughout the theater. On-screen pre-show ads run in a focused environment with no scrolling feed or skip button. Spots run from 15 to 60 seconds, and static or digital lobby placements can extend brand exposure beyond the auditorium.
Cinema audiences are not the same as TV audiences. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so they are largely unreachable through traditional cable. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms, including CTV and YouTube.
A 4-week campaign is the standard entry point and works well for product launches, seasonal promotions, and event-based advertising. Longer flights of 8 to 12 weeks build frequency with regular moviegoers. In a single-theater market like Prescott, showing up consistently keeps your brand in front of the same local audience week after week.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all excluded from cinema advertising programs. The medium stays brand-safe and family-appropriate by design, which matters given that roughly 50% of cinema audiences nationally are co-viewing families. Advertisers in those categories will need to look at other channels.
Call for pricing tailored to your dates, film slate, and targeting.