1 theater · 10 screens
Cinema advertising on 10 screens in Prescott, AZ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Prescott, AZ has a population of about 46,700, a median age of 60.3, and a median household income of $69,151. That older, more affluent demographic tends toward deliberate purchasing decisions, and cinema advertising puts your message in front of those buyers in a high-attention environment.
The market runs through one theater: Picture Show at Frontier Village, with 10 screens and an estimated 24,000 monthly impressions. A 4-week campaign costs between $1,284 and $2,568 depending on screen count and placement format. With 41% of residents holding a bachelor's degree or higher and an average commute of just 16 minutes, Prescott audiences are local and spending. Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital, making it one of the more efficient buys in this market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $2,570 | Tier 2 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Picture Show at Frontier Village runs between $1,284 and $2,568. Prescott is a Tier 2 market with CPMs ranging from $47 to $60. At 24,000 estimated monthly impressions across 10 screens, the cost per viewer holds up well against most local digital and broadcast alternatives.
Common advertisers include local restaurants, auto dealerships, healthcare providers, home services, and financial institutions. With a median age of 60.3 and a household income of $69,151, Prescott audiences respond well to wealth management, elective medical procedures, and home improvement ads. Nationally, retail advertisers see a 53% incremental visit lift from cinema campaigns.
Placements typically include on-screen spots shown before the feature, lobby displays, and digital signage throughout the theater. On-screen pre-show ads run in a focused environment with no scrolling feed or skip button. Spots run from 15 to 60 seconds, and static or digital lobby placements can extend brand exposure beyond the auditorium.
Cinema audiences are not the same as TV audiences. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so they are largely unreachable through traditional cable. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms, including CTV and YouTube.
A 4-week campaign is the standard entry point and works well for product launches, seasonal promotions, and event-based advertising. Longer flights of 8 to 12 weeks build frequency with regular moviegoers. In a single-theater market like Prescott, showing up consistently keeps your brand in front of the same local audience week after week.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all excluded from cinema advertising programs. The medium stays brand-safe and family-appropriate by design, which matters given that roughly 50% of cinema audiences nationally are co-viewing families. Advertisers in those categories will need to look at other channels.
Call for pricing tailored to your dates, film slate, and targeting.
