1 theater · 10 screens
Cinema advertising on 10 screens in Princeton, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Princeton, NJ is a small city with an outsized audience. With a median household income of $184,113 and 84.6% of residents holding a bachelor's degree or higher, it ranks among the most affluent, educated markets in the Philadelphia DMA. The Marketfair 10 is the only movie theater in the city, generating an estimated 32,000 monthly moviegoer impressions across 10 screens.
Cinema advertising in Princeton reaches consumers who are largely out of reach through traditional TV. About 60% of moviegoers nationwide are cord-cutters or cord-nevers, and attention in a theater runs 6 to 16 times higher than on social and digital placements. For brands targeting high-income, highly educated audiences in a university town, this venue offers focused, measurable reach. A 4-week campaign runs $2,480 to $4,960, making it an efficient way into one of New Jersey's most valuable zip codes.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Marketfair 10 runs between $2,480 and $4,960, putting Princeton in the Tier 1 CPM range of $70 to $85. That rate reflects the market's above-average income and education levels. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Local and regional advertisers in financial services, healthcare, real estate, higher education, dining, and retail are regular cinema buyers. Princeton's median household income tops $184,000, which draws premium brands. Auto dealers running cinema campaigns have seen 34% increases in foot traffic nationally, and retail advertisers have documented 53% incremental visit lifts.
Ads run in the pre-show sequence on screen, in the minutes before the feature film begins. The format is full-screen, sound-on, and unskippable, in a dark room with no competing notifications. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital media.
Streaming and CTV audiences in Princeton skew older and are increasingly ad-fatigued. The national median moviegoer age is 30, and 60% of theater audiences have cut the cord entirely, so traditional broadcast won't reach them. Cinema also outperforms CTV and YouTube on measured attention, making it a complement to those channels rather than a duplicate.
Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through the cinema ad network. This applies regardless of local regulations. Financial services, healthcare, QSR, retail, automotive, and professional services advertisers are a natural fit for this format and make up the bulk of active cinema advertisers.
The standard campaign unit is 4 weeks, timed to film release cycles. At Marketfair 10, that delivers an estimated 32,000 monthly impressions. Princeton's population is 30,451 with a median age of 27.5, so a 4-week buy reaches a substantial share of the local audience, especially the younger, high-income residents who make up a large part of the theater's regular crowd.
Call for pricing tailored to your dates, film slate, and targeting.
