1 theater · 9 screens
Cinema advertising on 9 screens in Queensbury, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Queensbury, NY offers a focused cinema advertising opportunity within the Albany-Schenectady-Troy market. Aviation Mall is the city's single theater, running 9 screens and generating an estimated 18,000 monthly moviegoer impressions. That kind of concentrated reach makes cinema a practical buy for advertisers who want consistent exposure to local audiences without the waste of broader regional media.
A 4-week campaign in Queensbury runs between $738 and $1,476, placing it in the Tier 3 CPM range of $37 to $45. Cinema audiences here mirror national cinema data: median age 30, 60% cord-cutters who are largely unreachable through traditional TV, and strong multicultural and family co-viewing representation. Attention metrics for cinema advertising run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. For local and regional advertisers targeting the greater Albany area, Aviation Mall offers measurable reach that's difficult to replicate at this price point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $740 – $1,480 | Tier 3 market rates | up to 18,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Aviation Mall runs between $738 and $1,476, depending on screen count and placement options. The CPM falls in the $37 to $45 range, typical for a Tier 3 market. With only one theater in the city, single-theater and citywide campaign pricing are the same.
Common advertisers include restaurants and QSR chains, auto dealers, retailers, healthcare providers, banks, real estate firms, and entertainment venues. National data shows QSR advertisers see 2 to 3 times their spend in return, auto dealers gain 34% more foot traffic, and retail brands see 53% incremental store visits from cinema campaigns.
Ads run on screen before the feature film, in the pre-show block that plays while the auditorium fills. It's a full-screen, sound-on placement with no skip option. Some packages also include lobby placements. That pre-show format is what gives cinema advertising its attention advantage over digital and streaming.
Cinema audiences in Queensbury skew young, with a median age of 30, and 60% are cord-cutters who don't watch traditional TV regularly. Streaming ads get skipped and ignored. Cinema attention scores run 6 to 16 times higher than social and digital placements, and outperform CTV and YouTube in documented studies.
Campaigns run in 4-week blocks, matching standard film cycles. A single flight at Aviation Mall covers all 9 screens and generates roughly 18,000 monthly impressions. Many advertisers book consecutive flights to build frequency and hold their presence in the market.
Yes. Certain categories are banned from cinema screens across the entire network, regardless of market. These include alcohol, tobacco and vaping products, firearms and ammunition, cannabis and related products, and political advertising. None of these campaigns can run at Aviation Mall or any other theater in the network.
Call for pricing tailored to your dates, film slate, and targeting.
