4 theaters · 56 screens
Cinema advertising on 56 screens in Raleigh, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Raleigh is one of the fastest-growing metros in the Southeast, and its movie theater audience reflects that growth. The median age is 34.7, median household income is $82,424, and more than half of residents hold a bachelor's degree or higher. That makes Raleigh moviegoers an educated, high-spending audience that most digital channels have a hard time reaching efficiently.
Alluvit Media covers 4 theaters and 56 screens in the Raleigh-Durham market, delivering an estimated 134,400 monthly impressions. Top venues include Cinemark Raleigh Grande 16, Brier Creek Stadium 14, and North Hills Stadium 14. A single-theater 4-week campaign starts at $1,540. A citywide buy runs $7,190 to $14,380. CPMs fall in the $47 to $60 range, putting cinema on par with premium digital and connected TV placements, but in a distraction-free environment that consistently outperforms both on measured attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $4,110 | Tier 2 market rates | up to 33,600 imps/theater |
| Citywide (all 4 theaters) | $7,190 – $14,380 | Tier 2 market rates | ~134,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Raleigh runs $1,540 to $4,108 depending on screen count and placement. A citywide buy across all 4 theaters costs $7,190 to $14,380. CPMs fall in the $47 to $60 range, consistent with a Tier 2 market and in line with mid-funnel digital placements in this metro.
Raleigh moviegoers skew young, with a local median age of 34.7. Nationally, cinema audiences average 30 years old, are 62% multicultural, and 60% have cut or never had traditional cable. At 134,400 estimated monthly impressions across 56 screens, you're reaching an affluent, cord-resistant audience that broadcast and streaming buys rarely replicate.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital ads. There is no skip button, no second screen, no competing feed. In documented lift studies, cinema campaigns drove a 53% increase in incremental retail visits and a 34% lift in automotive foot traffic.
Ads run on screen in the auditorium before the feature film, during the pre-show segment after audiences are seated. This is not lobby signage or a pop-up ad. Your creative runs full screen, with theatrical sound, in front of an audience that chose to be there. Placements are available at Cinemark Raleigh Grande 16, Brier Creek Stadium 14, North Hills Stadium 14, and other participating venues.
Common advertisers include restaurants and QSR chains, automotive dealers, healthcare systems, financial services, retail, real estate, and local universities. Raleigh's high income and education levels make it a strong fit for financial products, healthcare, and higher education campaigns. Note that alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this channel.
The standard unit is a 4-week flight, which matches how most theatrical titles perform at the box office. Many advertisers run consecutive 4-week periods to maintain presence across multiple releases. Alluvit Media can also time campaigns around high-traffic windows, such as summer blockbusters or holiday films, to maximize impression volume across Raleigh's 56 screens.
Call for pricing tailored to your dates, film slate, and targeting.
