2 theaters · 31 screens
Cinema advertising on 31 screens in Rancho Mirage, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rancho Mirage is part of the Palm Springs market, with a population of 17,375 and a median household income of $109,943, making it one of the more affluent mid-size communities in Southern California. The median age of 65 and a 46.5% bachelor's degree attainment rate point to a well-educated, financially established audience that advertisers in automotive, financial services, home improvement, and healthcare routinely want to reach.
Two theaters operate here: Rancho Mirage Stadium 16 IMAX and Century Theatres at The River with XD. Together they cover 31 screens and generate roughly 49,600 monthly moviegoer impressions. Cinema advertising in this market carries a CPM of $34 to $40, placing it in Tier 4. A 4-week campaign across both locations runs $1,835 to $3,670. For a city this size, that reach-to-cost ratio is efficient, particularly given the documented attention advantage cinema holds over streaming, social, and digital platforms.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $890 – $1,890 | Tier 4 market rates | up to 24,800 imps/theater |
| Citywide (all 2 theaters) | $1,840 – $3,670 | Tier 4 market rates | ~49,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs $888 to $1,894 depending on screen count and placement. To cover both theaters citywide, budget $1,835 to $3,670 for the same period. Pricing is based on a Tier 4 CPM of $34 to $40, which is competitive for a market with a median household income of $109,943.
Rancho Mirage Stadium 16 IMAX and Century Theatres at The River with XD are the two active venues, totaling 31 screens. Both are established multiplexes with consistent foot traffic. Campaigns can run at one location or across both, depending on your budget and reach goals.
The city's older demographic and above-average income levels make it well-suited to categories like financial planning, real estate, luxury automotive, healthcare, dining, and home services. The numbers from national campaigns back this up: retail advertisers have seen 53% incremental store visits attributed to cinema, and auto advertisers have recorded 34% increases in dealership foot traffic.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV won't reach them. For a Rancho Mirage audience that skews older and affluent, cinema fills a real gap in most media plans.
Standard campaigns run in 4-week flights, matching theatrical release cycles and building enough frequency to matter. With an estimated 49,600 monthly impressions across 31 screens in Rancho Mirage, a single flight delivers real reach at a controlled cost. Need longer exposure? Extending across multiple flights keeps your brand in front of the same audience week after week.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at these locations. The restrictions apply regardless of campaign budget or creative. Advertisers in those categories will need to plan around cinema for this inventory. All other standard business categories are eligible for review and placement.
Call for pricing tailored to your dates, film slate, and targeting.
