1 theater · 14 screens
Cinema advertising on 14 screens in Redding, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Redding, CA gives advertisers a focused, high-attention environment with one theater, 14 screens, and roughly 22,400 monthly moviegoer impressions. The city's median household income of $69,443 and median age of 38.7 point to a stable, mid-career audience that responds to local and regional brand messaging.
Movies 14 with XD is the market's anchor venue, drawing consistent foot traffic from a metro area of over 93,000 residents. With a mean commute of just 16.6 minutes, Redding skews toward a community that shops, eats, and spends close to home. That makes cinema a practical channel for businesses that want geographic precision rather than broad-market waste.
A 4-week campaign in Redding starts at $828, putting your creative in front of an audience that is largely cord-cut, multicultural, and proven to convert. In the Chico-Redding market, cinema advertising delivers attention ratings that outperform live sports, streaming, and social media by a measurable margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign at Movies 14 runs between $828 and $1,657, depending on screen count and placement format. Since Movies 14 is the only theater in the city, that range also covers the full citywide buy. CPMs in this Tier 4 market fall between $34 and $40, competitive with local broadcast and digital display.
Quick-service and full-service restaurants, auto dealers, healthcare providers, home services, financial institutions, and local retailers are the most active categories. Cinema advertising has driven a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits nationally, making it a strong fit for Redding businesses that depend on in-person customer traffic.
Placements run on screen before the feature film begins, in the pre-show that plays while audiences are seated. Lobby formats are also available, including static posters and digital displays near the concession stand. On-screen placements at Movies 14 put your ad in front of a seated audience in a dark, distraction-free room. That environment is why attention ratings run 2 to 6 times higher than live sports broadcasts.
Local TV and streaming reach audiences who are multitasking, skipping ads, or only half-watching. Cinema audiences have no skip option and sit within feet of a large screen. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, making them hard to reach through traditional broadcast. In Redding, cinema adds a reach layer that doesn't overlap with most TV or OTT buys.
The standard unit is a 4-week flight, which aligns with most film booking cycles and gives your creative consistent exposure across the monthly audience. Many advertisers in smaller markets like Redding run 8 to 12 weeks to build frequency among the roughly 22,400 monthly impressions available. Longer flights don't require renegotiation and can be planned in advance around product launches or seasonal promotions.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. These restrictions apply to all screens at Movies 14 and across the Chico-Redding market. If your business falls into one of these categories, cinema is not an available channel. For every other category, no content restrictions apply beyond standard creative guidelines.
Call for pricing tailored to your dates, film slate, and targeting.
