2 theaters · 32 screens
Cinema advertising on 32 screens in Reno, NV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Reno's advertising market rewards precision. With a population of nearly 269,000, a median household income of $78,448, and a median age of 37.3, the city draws working adults with real purchasing power. Cinema advertising here puts your brand in front of roughly 51,200 monthly impressions across 2 theaters and 32 screens, with Century Park Lane 16 and Century Summit Sierra as the primary venues.
Movie theaters consistently deliver attention that digital and streaming channels cannot match, rated 2 to 6 times higher than live sports and up to 16 times higher than social media placements. In a mid-size market like Reno, that focus matters. A 4-week campaign at a single theater starts at $947, while a citywide buy runs $1,894 to $3,788. For advertisers in retail, auto, dining, or local services, cinema in Reno is a cost-efficient, high-attention channel with a documented track record of driving foot traffic and incremental sales.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $950 – $1,890 | Tier 4 market rates | up to 25,600 imps/theater |
| Citywide (all 2 theaters) | $1,890 – $3,790 | Tier 4 market rates | ~51,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Reno is a Tier 4 market with CPMs ranging from $34 to $40. A single-theater 4-week campaign runs $947 to $1,894. A citywide campaign covering both Century Park Lane 16 and Century Summit Sierra costs $1,894 to $3,788. Final pricing depends on screen count, daypart selection, and campaign duration.
Nationally, the median moviegoer age is 30, younger than audiences on Netflix, Hulu, or NFL broadcasts. About 60% are cord-cutters or cord-nevers, 62% identify as multicultural, and roughly half attend as co-viewing families. Reno's median resident age is 37.3, and cinema draws a broad cross-section of that local consumer base.
Local and regional advertisers in restaurants, automotive, healthcare, financial services, retail, and real estate are common fits. Cinema works especially well for businesses targeting adults with disposable income. Reno's median household income of $78,448 and its 35.7% college-educated adult population make it a strong audience for considered purchases.
Ads run on screen as part of the pre-show program before the main feature begins. It's a captive, full-screen, audio-on environment with no skip option and no competing content. Placements can be targeted by theater location, so you can concentrate spend at Century Park Lane 16, Century Summit Sierra, or both.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements, outperforming both CTV and YouTube. And because 60% of moviegoers are cord-cutters or cord-nevers, cinema reaches an audience that traditional TV buys in Reno will consistently miss.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this cinema network. These restrictions apply market-wide and are not negotiable on a case-by-case basis. Most local business categories are fully eligible to run, including food and beverage brands that don't contain alcohol.
Call for pricing tailored to your dates, film slate, and targeting.
