1 theater · 13 screens
Cinema advertising on 13 screens in Rialto, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rialto, CA is an Inland Empire city of just over 103,000 people, with a median age of 31.8, one of the younger demographics in the greater Los Angeles area. The median household income of $85,521 points to a working- and middle-class consumer base with real purchasing power. An average commute of 33.2 minutes means residents tend to look for entertainment close to home rather than traveling far for it.
Cinemark Rialto is the only cinema in this market, running 13 screens and drawing an estimated 56,967 monthly moviegoer impressions. For advertisers, that matters: every campaign dollar reaches the same audience, with no dilution across competing locations. As a Tier 1 market within the Los Angeles DMA, ad placements here carry CPM rates between $70 and $85, along with cinema's well-documented attention advantage over streaming, social, and live sports.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,040 – $8,080 | Tier 1 market rates | up to 56,967 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Rialto runs between $4,038 and $8,076, depending on the number of screens selected and the ad format. Rialto has one theater with 13 screens, so single-theater and citywide campaign pricing are identical. CPM rates fall in the $70 to $85 range, consistent with Rialto's placement in the Tier 1 Los Angeles market.
Local and regional businesses tend to be the most active advertisers here, particularly quick-service restaurants, auto dealerships, healthcare providers, retail, and financial services. Cinema advertising in Rialto works well for brands targeting adults in their late 20s and early 30s. That fits the city's median age of 31.8 and its multicultural, family-oriented population.
Ad placements at Cinemark Rialto include on-screen pre-show spots, lobby screens, digital menu boards, and poster cases, depending on availability. Pre-show ads run during the 15 to 20 minutes before the feature starts, when audiences are seated and not scrolling. That captive environment produces attention ratings 6 to 16 times higher than social and digital formats.
Cinema reaches an audience that streaming largely misses. Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV buys skip them entirely. Cinema attention ratings run 2 to 6 times higher than live sports and outperform both CTV and YouTube. For brands in Rialto targeting younger, multicultural consumers, the overlap with streaming audiences is minimal, which means cinema adds genuine reach rather than duplicating it.
A standard campaign runs 4 weeks, the base unit for pricing in Rialto. That window typically covers multiple film titles and several audience cycles through the theater. Documented outcomes from cinema campaigns nationally include a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. Both results generally appear within a single 4-week flight.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this channel. These restrictions apply across the theater network regardless of local regulations. Advertisers in those categories should plan alternative placements. Most consumer categories, including food, retail, healthcare, automotive, financial services, and entertainment, qualify without issue.
Call for pricing tailored to your dates, film slate, and targeting.
