1 theater · 12 screens
Cinema advertising on 12 screens in Richmond, KY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Richmond, KY is part of the Lexington market, with a population of 35,498 and a median age of 28.1, making it one of the younger audiences available in regional cinema advertising. The city's only operating theater, Cinemark Richmond Centre, runs 12 screens and delivers an estimated 24,000 monthly moviegoer impressions to a community where over a third of residents hold a bachelor's degree.
A 4-week campaign in Richmond starts at $984, placing it in Tier 3 pricing with CPMs ranging from $37 to $45. That budget reaches an audience that skews young, is 62% multicultural nationally, and includes 60% who have cut traditional cable. Cinema advertising consistently outperforms social, digital, and CTV on measured attention metrics, and documented campaign outcomes show meaningful lift in retail, auto, and food service. For local or regional advertisers, Richmond is an affordable, focused entry point into cinema media.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Richmond Centre runs between $984 and $1,968, depending on screen count and placement format. Richmond is a Tier 3 market with CPMs between $37 and $45. With one theater and 12 screens in the city, your budget covers the entire local cinema footprint with no fragmentation.
Cinemark Richmond Centre generates an estimated 24,000 moviegoer impressions per month. With a median age of 28.1, Richmond skews young, and a large share of that audience falls in the 18 to 34 demographic. That age group is consistently hard to reach through traditional broadcast and cable television buys.
Ads run on screen in the pre-show block directly before the feature film begins. It's a full-sight, full-sound, unskippable environment. Lobby placements, including posters and digital displays, are also available as add-ons, extending brand exposure beyond the auditorium and into the rest of the moviegoing experience.
Cinema delivers 6 to 16 times the attention of social and digital placements, and outperforms CTV and YouTube on documented attention measures. In Richmond, 60% of moviegoers are cord-cutters or cord-nevers. For that audience, the screen at Cinemark Richmond Centre may be the only ad-supported video environment where you can reliably reach them.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, local retailers, financial services, and higher education institutions. Richmond's college-adjacent demographics and median household income of $48,223 make it a practical fit for dining, banking, and continuing education campaigns.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema inventory. These restrictions apply across the entire theater network, regardless of market or campaign size. Advertisers in compliant categories are subject only to the standard creative guidelines set by the theater.
Call for pricing tailored to your dates, film slate, and targeting.
