1 theater · 12 screens
Cinema advertising on 12 screens in Ridgefield Park, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ridgefield Park, NJ is part of the New York metro market, with a population of 13,167 and a median household income of $98,184. Pair that purchasing power with a median age of 38 and 35.5% of residents holding a bachelor's degree or higher, and you have a solid target for brands trying to reach working professionals and families.
The Ridgefield Park 12 is the only cinema in town, with 12 screens and an estimated 38,400 monthly moviegoer impressions. A 4-week campaign runs between $2,976 and $5,952, putting it within the Tier 1 New York market CPM range of $70 to $85. Cinema advertising consistently outperforms live sports, CTV, and social media on attention metrics. And with 60% of moviegoers being cord-cutters or cord-nevers, Ridgefield Park 12 reaches people that traditional TV simply doesn't.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Ridgefield Park 12 runs between $2,976 and $5,952, depending on placement and format. That range reflects the Tier 1 New York market CPM of $70 to $85. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Common advertisers include local restaurants, auto dealerships, healthcare providers, financial services firms, retail stores, and real estate agencies. With a median household income of $98,184, this is a strong market for brands targeting educated, higher-income consumers. The results back that up: auto advertisers have seen a 34% lift in foot traffic nationally, and retailers a 53% increase in incremental visits.
Ads run on the cinema screen before the feature film, during the pre-show segment when audiences are seated and watching. Lobby displays and other in-venue placements are available as well. On-screen ads deliver attention rates 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital formats.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV simply won't reach them. Streaming platforms and social media produce far lower attention scores. Cinema puts your message on a large screen, in a dark room, with no competing content. The result is measurably higher engagement than CTV or YouTube.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted in cinema pre-show placements. These restrictions apply across the network. Most local and regional businesses are fully eligible to advertise, including healthcare, home services, food and beverage, financial, and retail brands.
Campaigns are typically structured in 4-week flights, matching the standard theatrical release cycle. A single 4-week flight at the Ridgefield Park 12 delivers an estimated 38,400 impressions. Running consecutive flights builds frequency with the local moviegoing audience and improves overall campaign performance.
Call for pricing tailored to your dates, film slate, and targeting.