2 theaters · 32 screens
Cinema advertising on 32 screens in Riverside, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Riverside, CA gives advertisers direct access to a growing Inland Empire audience of 316,241 residents with a median household income of $88,575. The city skews young, with a median age of 33.1, and commuters average 31.6 minutes each way. That demographic profile maps closely to regular moviegoers.
Two theaters, Riverside Stadium 16 and Tyler 16, combine for 32 screens and an estimated 65,887 monthly impressions. As part of the Los Angeles Tier 1 market, Riverside commands CPMs between $70 and $85, driven by the concentration of attentive, captive viewers in those auditoriums. Cinema audiences here are 60% cord-cutters, 62% multicultural, and deliver attention levels 6 to 16 times higher than social and digital placements. For brands targeting Riverside's younger, family-oriented households, in-cinema advertising converts that attention into measurable foot traffic and incremental visits.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,420 – $5,210 | Tier 1 market rates | up to 32,943 imps/theater |
| Citywide (all 2 theaters) | $5,020 – $10,040 | Tier 1 market rates | ~65,887 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one of Riverside's two locations runs $2,418 to $5,206. To cover both theaters citywide, budget $5,021 to $10,043 for the same period. These costs are based on Riverside's Tier 1 Los Angeles market CPM range of $70 to $85, with verified monthly impressions of approximately 65,887.
Riverside Stadium 16 and Tyler 16 are the primary venues, combining for 32 screens. A citywide buy places your creative across both locations at once, covering Riverside's main retail and residential corridors for the duration of your campaign.
Common categories include quick-service restaurants, auto dealers, healthcare providers, retailers, real estate brands, and local services. Auto advertisers using cinema have seen 34% increases in foot traffic, while retail brands report 53% incremental store visits. Riverside's income and age profile makes it a strong fit for both national and local campaigns.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. These restrictions apply across all theaters in the Riverside market. Alluvit Media can confirm whether your category qualifies before any creative development begins.
Cinema delivers attention levels 2 to 6 times higher than live sports, and 6 to 16 times higher than social or digital placements. In Riverside, 60% of moviegoers are cord-cutters or cord-nevers, a segment that traditional TV and streaming pre-roll consistently miss. There's no skip button, no second screen, and no divided attention.
The standard unit is a 4-week flight, timed to match typical movie release cycles and audience rotation at Riverside Stadium 16 and Tyler 16. Campaigns can run across multiple flights for sustained reach. Shorter runs are available, but 4 weeks gives enough impressions across 32 screens to build real frequency with the local audience.
Call for pricing tailored to your dates, film slate, and targeting.
