1 theater · 14 screens
Cinema advertising on 14 screens in Riverton, UT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Riverton, UT is a high-income suburb within the Salt Lake City market, with a median household income of $119,093 and a median age of 34.7. That combination of young families with real purchasing power makes it a focused target for advertisers who want qualified reach rather than broad waste.
The city has one movie theater, Cinemark Riverton, with 14 screens and an estimated 33,600 monthly moviegoer impressions. A 4-week campaign runs between $1,797 and $3,595 depending on format and placement. At a CPM of $47 to $60, you are reaching an audience that actively chose to be in that seat. Attention levels in cinema outperform live sports, streaming, and social media by a measurable margin. For local and regional brands targeting Riverton households, cinema advertising delivers concentrated, verified exposure in a market where 35% of residents hold a bachelor's degree or higher.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,600 | Tier 2 market rates | up to 33,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Riverton runs from $1,797 to $3,595, depending on screen count and ad format. CPM falls between $47 and $60. With roughly 33,600 monthly impressions in a single-theater city, that spend buys concentrated reach into an audience with an average household income above $119,000 per year.
Common advertisers include local restaurants, auto dealerships, home services, healthcare providers, real estate agencies, and financial services. National studies show cinema ads drive a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. For Riverton businesses targeting suburban family households, those numbers translate directly.
Ads run on screen as part of the pre-show program before the feature, reaching audiences in a fully attentive environment. Lobby placements are also available, including posters, digital displays, and concession area signage. On-screen pre-show formats deliver the strongest attention metrics and are the foundation of most campaigns.
Cinema audiences deliver 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital platforms. In Riverton, 60% of moviegoers are cord-cutters or cord-nevers. That means a large share of your audience cannot be reached through traditional TV at all. Cinema fills that gap directly.
Most campaigns run in 4-week blocks, timed to film cycles and giving your creative consistent exposure across the monthly audience. A single 4-week flight at Cinemark Riverton covers up to 33,600 estimated impressions. Multi-month campaigns build frequency and work well for brands with ongoing local presence goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply regardless of local laws. If your business falls into one of these categories, cinema is not the right channel. All other standard consumer and B2B categories are eligible to advertise.
Call for pricing tailored to your dates, film slate, and targeting.
